Growth Manager • Lead

Who you are

You have a proven track record in web optimization and conversion rate strategies — you've successfully led initiatives that significantly improved website performance and user engagement. Your expertise in SEO and analytics tools allows you to make data-driven decisions that enhance the user experience and drive growth.

You are skilled in managing A/B testing programs from hypothesis generation to execution and analysis — you understand the nuances of user behavior and can translate insights into actionable improvements. Your hands-on experience with technical SEO remediation and site architecture makes you a valuable asset in optimizing web performance.

You thrive in a collaborative environment, working closely with cross-functional teams to align web strategies with broader business goals — your ability to communicate effectively ensures that all stakeholders are on the same page. You are detail-oriented and have a strong focus on delivering exceptional results, always striving to enhance the web experience for users.

Desirable

Experience with tools like HubSpot and Zapier is a plus, as is familiarity with web publishing processes and content management systems. A background in digital marketing or growth strategies will further enhance your ability to contribute to Typeform's mission.

What you'll do

As the Web Optimization Lead, you will partner with the Head of Web Strategy to create a prioritized roadmap for the website, focusing on conversion rate optimization, technical enhancements, and site health initiatives. You will take ownership of the execution of this roadmap, ensuring that all improvements are implemented effectively and efficiently.

You will manage the CRO experiment program end-to-end, from generating hypotheses to executing A/B or multivariate tests, analyzing results, and rolling out winning variants. Your role will also involve optimizing key pages such as the homepage and pricing pages, as well as improving paid-media landing pages to maximize conversion rates.

In addition, you will oversee technical SEO efforts, ensuring that the website is optimized for search engines and provides a seamless user experience. You will work on site architecture improvements and core web-vitals uplift, ensuring that the website is stable, scalable, and high-performing.

What we offer

Typeform is a fully remote company, allowing you to work from anywhere in the United States. We offer a collaborative and inclusive work environment where diversity is celebrated. You will have the opportunity to make a significant impact on our growth strategy and help shape the future of our web presence.

We encourage you to apply even if your experience doesn't match every requirement — we value curiosity and a growth mindset. Join us in transforming how businesses collect data and engage with their audiences.