Content Marketer • Senior

Who you are

You have a proven track record in creating high-quality content marketing that drives engagement, retention, and acquisition — your content aligns with messaging and positioning strategies, ensuring it resonates with specific audiences. You possess the ability to distill complex ideas into compelling narratives, making them accessible and engaging for diverse audiences. Your self-starter mindset allows you to take ownership of projects and drive them to completion, while your collaborative spirit helps you work effectively with cross-functional teams.

You are data-driven, with experience in monitoring and optimizing content performance based on analytics — you understand the importance of metrics in shaping content strategy and driving business goals. Your creativity shines through in your ability to craft a rich pipeline of compelling content, including case studies, industry reports, e-books, webinars, and more. You thrive in a fast-paced environment and are comfortable managing multiple projects simultaneously, ensuring that deadlines are met without compromising quality.

What you'll do

In this role, you will be responsible for devising, owning, and delivering the content strategy for Unity's Industry verticals, which include automotive, manufacturing, healthcare, retail, AEC, and aerospace. You will craft a continuous pipeline of compelling content that supports the overall go-to-market strategy, ensuring that it is utilized effectively across various touchpoints in the user journey. Your responsibilities will include creating diverse content types such as case studies, promotional copy, and blog posts, all tailored to align with the GTM strategy.

You will also oversee the customer story pipeline, identifying and delivering content that tells customer stories in formats that best resonate with target audiences. Collaborating closely with cross-functional teams, you will work towards a joint goal of GTM success, ensuring that all content aligns with business objectives and demand generation requirements. Your role will involve monitoring content performance, using data to inform decisions and optimize future content initiatives.

What we offer

Unity offers a competitive salary range of $94,000—$115,000 USD, along with a dynamic work environment that fosters creativity and collaboration. You will have the opportunity to work remotely while being part of a team that values innovation and excellence in content marketing. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective and skills could be a great fit for our team.