Creative Strategist • Mid-Level

Who you are

You have a proven ability to build and execute creative strategies for mobile game advertising — your experience has equipped you with the skills to connect player insights with performance data effectively. You thrive in environments that require experimentation and learning, and you are motivated by the opportunity to make a measurable impact across multiple games and genres.

Your background includes working closely with user acquisition, product, growth, and production partners — you understand the importance of collaboration in guiding creative direction from insight to execution. You are adept at translating insights into actionable strategies, using market trends and competitor analysis to inform your creative decisions.

You possess strong analytical skills that allow you to measure and improve performance — analyzing creative and user acquisition metrics is second nature to you, and you use this data to inform your decisions and drive future creative tests. You are comfortable leading the creative production lifecycle, ensuring quality and speed while fostering a culture of learning.

Desirable

Experience in mobile game advertising is a significant advantage — familiarity with performance-driven creative will set you apart. You are also encouraged to bring any additional skills that may enhance your creative strategies, such as knowledge of design tools or marketing analytics.

What you'll do

In this role, you will define and evolve creative strategies for assigned games and genres, ensuring alignment with player motivations and game mechanics. You will translate insights into action, generating clear creative directions based on market trends and performance data. Your responsibilities will include developing and guiding creative concepts, from initial hypotheses to scripts and storyboards, ensuring that each idea is iterated and scaled effectively.

You will lead the creative production lifecycle, partnering with internal teams and external studios to maintain high standards of quality and speed. Your role will also involve measuring and improving performance, analyzing creative and user acquisition metrics to inform decisions and retrospectives. You will have the opportunity to shape how millions of players discover mobile games, making a direct impact on performance and creative standards in the market.

What we offer

Unity provides a dynamic work environment where you can take ownership of your projects and see the direct impact of your work. You will be part of a team that values creativity and innovation, with opportunities for professional growth and development. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives lead to better outcomes.