Data Analyst • Lead

Who you are

You have 5+ years of experience in data analysis, particularly in marketing analytics, where you've utilized data to drive strategic decisions and optimize marketing efforts. Your expertise in SQL allows you to manipulate and analyze large datasets effectively, ensuring that insights are actionable and relevant to business goals.

You are proficient in Google Analytics and have a strong understanding of SEO principles, enabling you to assess and improve organic search performance. Your analytical mindset helps you identify trends and patterns in data, which you communicate clearly to stakeholders to inform marketing strategies.

You thrive in collaborative environments, working closely with cross-functional teams to align data insights with business objectives. Your strong communication skills allow you to present complex data findings in a way that is understandable and actionable for non-technical team members.

Desirable

Experience with A/B testing methodologies is a plus, as you will be involved in designing experiments to measure the effectiveness of marketing initiatives. Familiarity with additional analytics tools or platforms will enhance your ability to provide comprehensive insights.

What you'll do

As a Lead Data Analyst at Upwork, you will be responsible for optimizing our growth engines by analyzing marketing performance data and providing actionable insights. You will work closely with the marketing team to develop strategies that maximize the impact of our organic discovery efforts.

Your role will involve conducting in-depth analyses of user acquisition metrics, identifying opportunities for improvement, and recommending data-driven strategies to enhance marketing effectiveness. You will also be tasked with creating dashboards and reports that track key performance indicators, ensuring that the marketing team has access to real-time data.

Collaboration is key in this role, as you will partner with various teams to align marketing strategies with overall business goals. You will mentor junior analysts, sharing your expertise and fostering a culture of data-driven decision-making within the team.

What we offer

At Upwork, we provide a flexible remote work environment that allows you to balance your professional and personal life. You will have the opportunity to work with a diverse team of professionals who are passionate about leveraging data to drive business transformation. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.