Crm Manager • Lead

Who you are

You have a strong background in CRM analytics, with at least 5 years of experience in a similar role — you've successfully shaped CRM strategies that drive customer acquisition and enhance lifetime value. Your expertise in SQL and Google Analytics allows you to analyze customer data effectively and derive actionable insights. You are skilled in building reporting dashboards and targeting models, and you understand the importance of incrementality testing and impact measurement across CRM programs.

You thrive in collaborative environments, working closely with cross-functional teams including CRM and Data Science — your ability to communicate insights and recommendations clearly is key to influencing strategy. You are detail-oriented and analytical, with a passion for leveraging data to improve marketing outcomes. You are also comfortable with ambiguity and can adapt to changing priorities in a fast-paced environment.

Desirable

Experience with marketing automation tools and customer segmentation strategies would be a plus. Familiarity with A/B testing methodologies and customer journey mapping can further enhance your contributions to the team.

What you'll do

As the Lead CRM Analyst, you will be responsible for analyzing customer data to extract insights that inform CRM strategies — your work will directly impact customer acquisition efforts and overall marketing effectiveness. You will partner closely with the CRM team to establish measurement tools and frameworks that support data-driven decision-making. Creating and maintaining reporting dashboards will be a key part of your role, ensuring that stakeholders have access to relevant metrics.

You will also drive insights and make strategic recommendations based on your analyses — your expertise will guide the team in optimizing CRM programs for better performance. Incrementality testing and impact measurement will be crucial components of your responsibilities, allowing you to assess the effectiveness of various initiatives and campaigns.

What we offer

Hims & Hers provides a flexible and remote-friendly work environment, prioritizing a talent-first approach. You will have access to a range of benefits that support your well-being and professional growth. The company culture emphasizes innovation and collaboration, making it an exciting place to contribute to the future of telehealth and wellness solutions.