Performance Marketer • Senior

Who you are

You have 5+ years of experience in performance marketing, specifically in managing large-scale paid acquisition campaigns. Your expertise in Google Ads and Facebook Ads has allowed you to drive significant growth for previous employers, and you understand how to optimize campaigns for maximum ROI. You are data-driven and comfortable using Google Analytics to analyze performance metrics and derive actionable insights. Your collaborative spirit enables you to work effectively with cross-functional teams, including Product, Data, and Brand, to align marketing strategies with overall business goals.

You thrive in a fast-paced environment and are not afraid to test new ideas and strategies. You have a track record of turning insights into repeatable, scalable impact, and you are always looking for ways to improve efficiency across paid channels. Your strong communication skills allow you to articulate your strategies and results clearly to stakeholders at all levels.

Desirable

Experience with A/B testing methodologies and tools is a plus, as you will be expected to run experiments to optimize campaigns continuously. Familiarity with marketing automation platforms and CRM systems will also be beneficial in this role.

What you'll do

As the Senior Performance Marketing Manager at Webflow, you will own a multi-million dollar ad budget and be responsible for driving efficiency and scale across various paid channels. You will work closely with the Growth Marketing team to supercharge Webflow’s paid acquisition engine, ensuring that marketing efforts align with the company's mission to empower teams to design and launch for the web without barriers. Your role will involve testing new strategies, analyzing performance data, and making data-driven decisions to enhance campaign effectiveness.

You will collaborate with Product, Data, and Brand teams to unlock the next phase of Webflow’s growth, ensuring that marketing initiatives are well-integrated with product launches and brand messaging. Your ability to analyze data and derive insights will be crucial in identifying opportunities for improvement and scaling successful campaigns. You will also mentor junior team members, sharing your knowledge and expertise to help them grow in their roles.

What we offer

Webflow is a remote-first company that values trust, transparency, and creativity. We offer competitive compensation tailored to align with the cost of labor in different geographic markets. You will have the opportunity to work in a dynamic environment where your contributions directly impact the company's growth and success. We encourage you to apply even if your experience doesn't match every requirement, as we believe in fostering a diverse and inclusive workplace.