About WHOOP
Unlocking human performance through health tracking
Key Highlights
- Headquartered in West Fens, Boston, MA
- Over 1,000 employees and $404.8 million in funding
- Unique subscription model for ongoing health data access
- Holistic health tracking including sleep and recovery metrics
WHOOP is a leading provider of wearable health and fitness devices, headquartered in West Fens, Boston, MA. With over 1,000 employees and $404.8 million in funding from investors like Accel and NextView Ventures, WHOOP focuses on optimizing human performance through continuous monitoring of recovery...
π Benefits
WHOOP offers a flexible vacation policy, 18 weeks of paid parental leave, and a $500 annual wellness stipend. Employees also receive stock options, a ...
π Culture
WHOOP fosters a culture centered around health optimization and data-driven insights. Their holistic approach to performance tracking, including metri...
Overview
WHOOP is seeking a Director of Lifecycle Marketing Campaign Operations to lead the operational backbone of their lifecycle marketing engine. You'll ensure campaigns are launched with speed and precision while collaborating with various teams. This role requires strong leadership and operational excellence.
Job Description
Who you are
You have a proven track record in lifecycle marketing, with experience leading teams and managing complex campaigns. Your strategic mindset allows you to blend operational excellence with innovative marketing strategies, ensuring that campaigns resonate with members and drive engagement. You thrive in collaborative environments, working closely with cross-functional teams to deliver impactful member experiences. Your ability to analyze data and derive insights helps you optimize marketing efforts and enhance overall performance. You are detail-oriented and committed to maintaining high standards in campaign execution, ensuring that every touchpoint reflects the quality and values of WHOOP.
What you'll do
In this role, you will lead the operational backbone of WHOOPβs lifecycle marketing engine, overseeing the systems and processes that enable marketing campaigns to scale effectively. You will partner closely with Lifecycle Strategy, Growth, Data Science, Core Product, Engineering, and Creative teams to ensure that campaigns are launched with speed, precision, and quality across various channels including email, push notifications, and in-app messaging. Your leadership will guide the team in executing personalized member experiences that drive engagement and retention. You will also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing best practices to enhance future initiatives. Your strategic vision will help shape the direction of lifecycle marketing at WHOOP, ensuring alignment with the companyβs mission to unlock human performance and healthspan.
What we offer
At WHOOP, you will be part of a mission-driven company that values innovation and excellence. We offer a collaborative work environment where your contributions will directly impact the lives of our members. You will have the opportunity to work with a talented team dedicated to pushing the boundaries of health and performance. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower individuals to perform at their peak through data-driven insights and high-quality products.
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