
About Wpromote
Transforming brands through data-driven marketing
Key Highlights
- Headquartered in El Segundo, CA with 501-1000 employees
- Specializes in customer acquisition using the Polaris platform
- Offers unlimited PTO and half-day Fridays
- 100% paid parental leave for birth, adoption, and foster placement
Wpromote is a digital marketing firm headquartered in El Segundo, CA, specializing in customer acquisition through omnichannel campaigns. With over 500 employees, Wpromote leverages its proprietary platform, Polaris, to provide actionable insights and predictive modeling for brands like Toyota and A...
🎁 Benefits
Wpromote offers a comprehensive benefits package including unlimited PTO, 401(k) with company matching, and a 100% paid parental leave policy. Employe...
🌟 Culture
Wpromote fosters a culture of transparency and innovation, prioritizing data-driven decision-making and customer-centric strategies. The company encou...
Skills & Technologies
Overview
Wpromote is seeking an Associate Director, Data Analysis to lead analytic projects and extract actionable insights from data. You'll work with SQL and various data analysis techniques to support marketing initiatives. This role requires strong technical and interpersonal skills.
Job Description
Who you are
You have a strong background in data analysis with a focus on media analytics, and you're eager to lead projects that drive impactful changes. Your technical skills are complemented by excellent interpersonal abilities, allowing you to collaborate effectively with internal stakeholders. You pay strong attention to detail and are always looking to learn new tools and methodologies to enhance your work. You understand the importance of data mining, cleansing, and processing in deriving actionable insights, and you're excited about the opportunity to supervise ongoing analytic tasks and recommend improvements.
You have experience with various data analysis initiatives, including Marketing Mix Modeling, Incrementality Testing, and Customer Lifetime Value analysis. Your eagerness to learn about advanced analytics will enable you to take on increased responsibilities over time. You thrive in environments that encourage experimentation and innovation, and you are committed to maintaining existing solutions while exploring new ways to extract insights from data.
What you'll do
In this role, you will lead analytic project scopes and contribute to data mining, cleansing, and processing efforts for media analytics projects. You will work closely with internal stakeholders to identify impactful changes resulting from operational efforts. A significant part of your responsibilities will involve scoping end-to-end solutions, documenting processes, and assisting in the delivery roadmap of actionable insights for client marketing initiatives. You will also supervise the progress of ongoing analytic tasks, ensuring that projects are on track and recommending opportunities for improvement.
You will experiment with new methods to extract insights from data, contributing to the overall success of the Data Analysis team. Your role will require you to maintain existing solutions while gaining experience in advanced analytics, which will prepare you for greater responsibilities in the future. You will be part of a collaborative team that values inclusivity and strives to create a better work environment.
What we offer
Wpromote offers a supportive and inclusive work environment where you can grow your skills and advance your career. You'll have the opportunity to work remotely while being part of a dynamic team that values your contributions. We encourage you to apply even if your experience doesn't match every requirement, as we believe that diverse perspectives lead to better outcomes. Join us in our mission to revolutionize digital marketing through data-driven insights.
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