About Wpromote
Transforming brands through data-driven marketing
Key Highlights
- Headquartered in El Segundo, CA with 501-1000 employees
- Specializes in customer acquisition using the Polaris platform
- Offers unlimited PTO and half-day Fridays
- 100% paid parental leave for birth, adoption, and foster placement
Wpromote is a digital marketing firm headquartered in El Segundo, CA, specializing in customer acquisition through omnichannel campaigns. With over 500 employees, Wpromote leverages its proprietary platform, Polaris, to provide actionable insights and predictive modeling for brands like Toyota and A...
🎁 Benefits
Wpromote offers a comprehensive benefits package including unlimited PTO, 401(k) with company matching, and a 100% paid parental leave policy. Employe...
🌟 Culture
Wpromote fosters a culture of transparency and innovation, prioritizing data-driven decision-making and customer-centric strategies. The company encou...
Skills & Technologies
Overview
Wpromote is seeking a Director of SEO and Content to lead the Southwest Airlines account. You'll oversee a cross-functional team focused on enhancing organic discoverability and customer engagement. This role requires expertise in SEO and content strategy.
Job Description
Who you are
You have extensive experience in SEO and content marketing, ideally with a background in leading cross-functional teams. Your strategic mindset allows you to connect technical excellence with creative storytelling, driving measurable business outcomes. You understand the importance of organic discoverability and customer engagement in today's digital landscape. You thrive in collaborative environments and are passionate about shaping the digital ecosystem of a well-loved brand like Southwest Airlines.
You possess strong leadership skills and have a proven track record of developing and executing successful SEO strategies. Your ability to analyze data and leverage insights to inform content decisions sets you apart. You are comfortable working with various stakeholders, ensuring alignment across teams to achieve common goals. You are committed to fostering an inclusive work environment and supporting your team members at every stage of their careers.
What you'll do
In this role, you will lead the SEO and content strategy for the Southwest Airlines account, overseeing a team dedicated to enhancing organic discoverability and customer engagement. You will act as the strategy lead within a cross-functional Earned & Owned team, collaborating closely with other departments to ensure cohesive execution of initiatives. Your responsibilities will include developing and implementing SEO strategies that align with the client's business objectives, as well as guiding content marketing efforts to drive engagement and conversion.
You will be responsible for analyzing performance metrics and adjusting strategies as needed to optimize results. Your role will involve connecting technical SEO practices with creative content development, ensuring that all efforts contribute to measurable business outcomes. You will also play a key role in establishing a scalable Center of Excellence for Earned & Owned Media, shaping the future of the client's digital presence.
What we offer
At Wpromote, we prioritize a strong work-life balance and offer a range of benefits to support our employees. You will enjoy unlimited PTO, an extended holiday break during winter, and flexible schedules. We provide 100% paid parental leave, 401(k) matching, and comprehensive medical, dental, vision, and life insurance options. Our commitment to building a better, more inclusive work environment is reflected in our recognition as a Best Place to Work by Ad Age and Glassdoor. Join us as we continue to push the boundaries of what's possible in marketing.
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