Demand Generation • Senior

Who you are

You have a proven track record in demand generation, with a focus on creating and executing high-impact campaigns that resonate with key personas such as CISOs, CIOs, and SOC leaders. Your analytical mindset allows you to interpret conversion rates, MQLs, and other metrics to drive results and optimize strategies. You understand the importance of collaboration with sales teams to break into target accounts and accelerate deals, ensuring that marketing efforts translate into measurable pipeline growth.

You are passionate about reaching people in the right way and at the right time, recognizing that behind every number is a potential customer. Your experience in multi-channel marketing campaigns has equipped you with the skills to creatively engage audiences and drive new customer acquisition. You thrive in environments that value transparency, experimentation, and collaboration, and you are eager to leverage resources to innovate in your approach to demand generation.

What you'll do

In this role, you will lead the campaign strategy for Expel's revenue team, designing and executing integrated marketing campaigns that create and capture demand. You will work closely with sales to ensure alignment on target accounts and pipeline goals, using your expertise to craft compelling messaging and content that resonates with key decision-makers. Your responsibilities will include analyzing campaign performance metrics to continuously optimize strategies and improve conversion rates.

You will collaborate with cross-functional teams to develop creative solutions that enhance customer engagement and drive growth. Your role will also involve mentoring junior team members and sharing best practices to elevate the overall effectiveness of the demand generation function. As you drive growth initiatives, you will be instrumental in measuring the impact of marketing on pipeline and revenue, ensuring that Expel can effectively track and report on success.

What we offer

Expel offers a supportive and innovative work environment where you can thrive as a Senior Demand Generation Manager. You will have access to the resources you need to succeed, including opportunities for professional development and collaboration with a talented team. We believe in the importance of work-life balance and provide flexible remote work options to accommodate your needs. Join us in our mission to make security accessible and effective for our customers, while enjoying a culture that values creativity and transparency.