Creative Strategist • Senior

Who you are

You have a strong background in creative strategy, particularly within the digital and streaming landscape — your experience allows you to understand the nuances of engaging audiences through innovative content. You are adept at uncovering cultural insights, especially related to the gaming community and Gen-Z audience, which enables you to craft compelling brand narratives that resonate with diverse audiences. Your collaborative spirit shines through as you work with cross-functional teams, ensuring that all campaigns align with client goals and audience expectations.

You possess excellent communication skills, allowing you to pitch ideas effectively and work closely with clients to translate their objectives into actionable strategies. Your ability to think creatively and strategically is complemented by a keen understanding of popular culture and community behaviors, which you leverage to drive successful brand partnerships. You thrive in an inclusive environment where respect and collaboration are paramount, and you are committed to achieving excellent outcomes for both clients and audiences.

What you'll do

In this role, you will be a key player in the Brand Partnership Studio, contributing to the mission of enhancing visibility and creativity for Twitch streamers through strategic brand partnerships. You will conceptualize, scope, and pitch inspiring branded content campaigns that not only meet client goals but also engage Twitch viewers effectively. Your work will involve collaborating with a highly skilled team to develop large-scale advertising campaigns for Twitch’s most important clients in Germany and across Europe.

You will analyze cultural insights and trends within the streaming landscape to inform your strategies, ensuring that the content you create is relevant and impactful. Your responsibilities will include working across various advertising verticals, such as CPG, QSR, FMCG, Technology, Finance, Retail, and Automotive, to deliver tailored solutions that resonate with target audiences. You will also be expected to stay updated on industry trends and best practices, continuously seeking opportunities for innovation in your campaigns.

What we offer

At Amazon, you will be part of a dynamic and inclusive team that values creativity and collaboration. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will have the chance to work on high-profile projects that make a significant impact in the creator economy, all while being supported by a team that is passionate about content innovation. Join us in shaping the future of brand partnerships in the streaming industry.