Segment Marketing Manager • Senior

Who you are

You have a proven track record in marketing leadership, particularly in segment marketing, with at least 5 years of experience in a similar role. You understand the nuances of engaging enterprise customers across various industries, including Financial Services, Healthcare & Life Sciences, and Retail. Your strategic mindset allows you to develop comprehensive marketing strategies that resonate with executive buying committees and drive pipeline growth. You are adept at creating segmentation frameworks and executing targeted account-based marketing (ABM) initiatives for high-value accounts. You thrive in collaborative environments, working closely with sales and product teams to align marketing efforts with business objectives. You are data-driven, using analytics to inform your decisions and optimize marketing campaigns for maximum impact. You are passionate about the mission of creating safe and beneficial AI systems and are excited to contribute to a company that prioritizes these values.

What you'll do

In this foundational role, you will shape the EMEA Industries marketing strategy from the ground up. You will collaborate with the EMEA Industries go-to-market leaders to define and implement marketing initiatives that accelerate complex sales cycles. Your responsibilities will include designing and executing programs that engage executive buying committees and drive revenue growth. You will lead the development of targeted marketing campaigns tailored to the unique needs of enterprise verticals, ensuring that messaging is aligned with customer pain points and business goals. You will analyze market trends and customer feedback to refine marketing strategies and improve engagement. Additionally, you will oversee the execution of marketing programs, measuring their effectiveness and making data-driven adjustments as necessary. You will also play a key role in building relationships with key stakeholders and partners to enhance Anthropic's presence in the market.

What we offer

Anthropic offers competitive compensation and benefits, including optional equity donation matching, generous vacation and parental leave, and flexible working hours. You will have the opportunity to work in a collaborative office environment with a team of dedicated professionals committed to building beneficial AI systems. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.