About Asana
The productivity platform that connects your team
Key Highlights
- Public company since 2020 with strong market presence
- Over 100,000 customers including Uber & Air France
- $414.4 million raised in Series E funding
- Global presence with offices across four continents
Asana is a productivity software company headquartered in Yerba Buena, San Francisco, CA, that provides a web and mobile application designed to help teams organize, track, and manage their work. With over 100,000 customers including Uber and Air France, Asana went public in 2020 and has raised $414...
🎁 Benefits
Asana offers comprehensive health benefits, including mental health programs and coaching, an in-house culinary program, and supportive parental leave...
🌟 Culture
Asana fosters a culture centered around collaboration and efficiency, empowering teams to transcend traditional email coordination. With a strong emph...
Paid Search Manager • Senior
Skills & Technologies
Overview
Asana is hiring a Senior Paid Search Manager to lead and evolve their paid search strategy. You'll focus on driving efficient sign-ups through world-class SEM execution and strategy. This role requires deep expertise in value-based bidding and AI-driven SEM capabilities.
Job Description
Who you are
You have 5+ years of experience in paid search marketing, with a proven track record of driving measurable results through effective SEM strategies. Your deep expertise in value-based bidding and modern AI-driven SEM capabilities sets you apart as a leader in this field. You thrive in a collaborative environment, working closely with cross-functional teams to develop a holistic digital strategy that aligns with the company's marketing vision.
You possess strong analytical skills, allowing you to leverage data to inform your decisions and optimize campaigns for maximum impact. Your experience with experimentation at scale enables you to test and refine strategies continuously, ensuring that your efforts drive efficient sign-ups and revenue growth. You are comfortable managing high-budget programs and have a knack for budget allocation and campaign architecture.
What you'll do
In this role, you will own and evolve one of Asana's most critical growth channels, leading the paid search strategy for the AMER region while collaborating with regional experts to adapt global strategies for local market dynamics. You will plan, launch, and scale SEM programs that drive efficient sign-ups and downstream revenue impact. Your responsibilities will include overseeing daily operations, managing budget allocation, and optimizing bid strategies to ensure the success of your campaigns.
You will work closely with a media agency, acting as the subject-matter expert representing paid search to senior stakeholders across Marketing, Growth, Analytics, and Finance. Your strategic leadership will be complemented by hands-on ownership of campaign execution, ensuring that every aspect of your programs is optimized for performance. You will also define and implement best practices for landing page optimization and experimentation, driving continuous improvement in your campaigns.
What we offer
Asana fosters a culture where individuals are encouraged to build technology that drives positive change in the world. With 13+ offices globally, you will be part of a diverse team that values collaboration and innovation. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in making a meaningful impact through your work in paid search marketing.
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