Product Marketing Manager • Mid-Level

Who you are

You have 5+ years of experience in product marketing, particularly in regulated industries such as Public Sector and Financial Services. Your ability to navigate complex compliance requirements while crafting compelling value propositions is essential for success in this role. You understand the intricacies of regulatory frameworks like FedRAMP, FISMA, SOC 2, and FINRA, and you can translate this knowledge into impactful marketing strategies.

You are a strategic thinker with a proven track record of driving revenue growth through effective marketing campaigns. Your experience includes creating content and campaigns targeted at acquiring new accounts and nurturing existing relationships. You thrive in collaborative environments, working closely with Revenue, Product, Legal, Security, and Field Marketing teams to execute compliance-focused programs.

Your strong analytical skills enable you to assess market trends and customer needs, allowing you to develop targeted marketing strategies that resonate with your audience. You are comfortable presenting to stakeholders and can articulate complex concepts in a clear and engaging manner.

Desirable

Experience in a technology company is a plus, especially if you have worked with SaaS products. Familiarity with marketing automation tools and CRM systems will enhance your ability to execute marketing strategies effectively. You are adaptable and open to learning, eager to stay updated on industry trends and best practices.

What you'll do

In this role, you will drive Asana's global marketing strategy for regulated industries, focusing on building and nurturing customer relationships. You will create and implement marketing campaigns that highlight the value of Asana's FedRAMP-compliant solution and broader platform to government agencies and financial institutions. Your ability to craft certification-ready content and industry-specific demo environments will be critical in positioning Asana as a trusted advisor in these sectors.

You will collaborate with cross-functional teams to ensure that marketing initiatives align with compliance requirements and business objectives. This includes developing impactful sales plays and marketing collateral that resonate with target audiences. You will also analyze campaign performance and customer feedback to refine strategies and improve outcomes.

Your role will involve staying informed about regulatory changes and market dynamics, allowing you to adapt marketing strategies accordingly. You will participate in industry events and conferences to represent Asana and engage with potential customers, showcasing the benefits of our solutions.

What we offer

Asana provides a supportive and inclusive work environment where you can thrive. We offer a hybrid work model, allowing you to balance in-office collaboration with remote work flexibility. You will have access to professional development opportunities to enhance your skills and advance your career.

Join a team that values innovation and creativity, where your contributions will directly impact our growth and success in regulated industries. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be the key to our next breakthrough.