Product Marketing Manager • Mid-Level

Who you are

You have a strong background in product marketing, particularly within channel-focused roles, and understand the dynamics of working with systems integrators and value-added resellers. Your experience includes defining and optimizing go-to-market strategies that drive growth and improve win rates. You are skilled in crafting narratives and marketing assets tailored to specific partner segments, ensuring that messaging resonates with diverse audiences.

You thrive in collaborative environments, partnering closely with field marketing teams to execute campaigns and events that engage both internal and external stakeholders. Your ability to analyze market trends and partner performance allows you to continuously refine strategies and enhance channel-influenced motions for the Confidence Platform. You are passionate about empowering partners and enabling them to succeed in their marketing efforts.

What you'll do

In this role, you will define and build route-to-market strategies for various partner segments, focusing on systems integrators and value-added resellers. You will work closely with the marketing team to develop segment-specific narratives and assets that align with AvePoint's overall marketing objectives. Your responsibilities will include executing campaigns and events that drive engagement and awareness among partners, as well as enabling them with the tools and resources they need to effectively market the Confidence Platform.

You will continuously monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and improve outcomes. Collaborating with cross-functional teams, you will ensure that marketing efforts are aligned with product development and sales objectives, fostering a cohesive approach to market entry and growth.

What we offer

At AvePoint, we are committed to investing in our people and fostering a culture of agility, passion, and teamwork. You will have the opportunity to craft your career and make a significant impact within the organization. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to empower organizations to collaborate with confidence and secure their critical data.