About Binance
The cryptocurrency exchange platform for traders worldwide
Key Highlights
- Processes over 1.4 million orders per second
- Headquartered in Malta with 1001+ employees
- $2 billion growth equity funding raised in 2025
- Access to hundreds of digital currency pairs
Binance is a leading cryptocurrency exchange platform headquartered in Malta, processing over 1.4 million orders per second. With access to hundreds of digital currency pairs and some of the lowest trading costs in the industry, Binance has attracted a diverse user base, including both enthusiasts a...
🎁 Benefits
Binance offers competitive salaries with the option to be paid in cryptocurrency, comprehensive health insurance, and flexible working hours. Employee...
🌟 Culture
Binance fosters a fast-paced culture focused on security and execution speed, making it a top choice for cryptocurrency traders. The company values in...
Overview
Binance is hiring a Senior Marketing Manager for the Francophone Africa region to lead local marketing campaigns and community building. This role requires expertise in lifecycle management and impactful marketing strategies.
Job Description
Who you are
You have a strong background in marketing management, particularly within the Francophone Africa region, and possess a deep understanding of local market dynamics. Your experience includes developing and executing marketing strategies that resonate with diverse audiences, ensuring brand visibility and relevance in competitive landscapes.
You excel in community building and lifecycle management, understanding the importance of engaging with users at every stage of their journey. Your ability to analyze market trends and consumer behavior allows you to create impactful marketing campaigns that drive growth and engagement.
You are data-driven, leveraging analytics to inform your marketing decisions and optimize campaign performance. Your collaborative spirit enables you to work effectively with cross-functional teams, including product, sales, and customer support, to align marketing efforts with broader business objectives.
What you'll do
In this role, you will take full ownership of local marketing campaigns across multiple markets in the Francophone Africa region. You will be responsible for ensuring Binance remains relevant and engaging, developing strategies that resonate with local audiences. Your focus will be on community building, lifecycle management, and creating impactful marketing campaigns that drive user acquisition and retention.
You will collaborate closely with various teams to align marketing initiatives with product launches and promotional activities. Your role will involve analyzing campaign performance, gathering insights, and making data-driven recommendations to enhance future marketing efforts.
You will also oversee events and community engagement activities, ensuring that Binance's presence is felt in the region. By fostering relationships with local influencers and stakeholders, you will help to strengthen Binance's brand and community ties.
What we offer
At Binance, you will be part of a leading global blockchain ecosystem, working in a dynamic and innovative environment. We offer competitive compensation and opportunities for professional growth within a rapidly evolving industry. Join us in advancing the freedom of money and improving financial access for people around the world.
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