Marketing Manager • Mid-Level

Who you are

You have a strong background in marketing, ideally with experience in the technology or finance sectors — you understand the nuances of marketing in a rapidly evolving industry like blockchain and cryptocurrency. Your ability to analyze market trends and consumer behavior allows you to craft effective marketing strategies that resonate with diverse audiences across Africa.

You possess excellent communication skills, enabling you to articulate complex concepts in a clear and engaging manner — whether you're presenting to stakeholders or creating content for social media, you know how to connect with your audience. Your collaborative spirit means you thrive in team environments, working closely with cross-functional teams to achieve common goals.

You are data-driven and comfortable using analytics to inform your decisions — you understand the importance of measuring the effectiveness of marketing campaigns and are adept at using various tools to track performance metrics. Your creativity shines through in your ability to develop innovative marketing campaigns that capture attention and drive engagement.

What you'll do

As the Marketing Manager for Africa at Binance, you will lead the development and execution of marketing strategies tailored to the African market — your role will involve identifying key opportunities for growth and engagement, ensuring that Binance's offerings are effectively communicated to potential users. You will collaborate with local teams to create culturally relevant content that resonates with diverse audiences across the continent.

You will be responsible for managing marketing campaigns from conception to execution, including digital marketing, social media, and community engagement initiatives — your efforts will help to enhance Binance's brand presence and user acquisition in Africa. You will also analyze campaign performance and user feedback to continuously optimize marketing strategies, ensuring that they align with the company's goals and objectives.

In addition, you will work closely with product and sales teams to align marketing efforts with business objectives — your insights will be crucial in shaping product launches and promotional activities. You will represent Binance at industry events and conferences, helping to establish the company as a thought leader in the blockchain space.

What we offer

At Binance, you will be part of a dynamic and innovative team that is shaping the future of finance — we offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will have the chance to work in a fast-paced environment where your contributions will have a direct impact on the company's success. Join us in our mission to advance the freedom of money and improve financial access for people around the world.