Growth Manager • Senior

Who you are

You have extensive experience in lifecycle marketing, ideally with a focus on user growth strategies — you've successfully managed campaigns that drive user engagement and retention across various platforms. Your understanding of A/B testing and funnel analysis allows you to make data-driven decisions that enhance user experiences and optimize marketing efforts.

You are a collaborative team player who thrives in a fast-paced environment — you enjoy working with cross-functional teams to brainstorm and implement innovative campaign ideas. Your ability to analyze user behavior and campaign performance helps you provide valuable insights and guidance to your colleagues.

You possess strong communication skills, enabling you to articulate complex marketing strategies clearly and effectively — you can present your ideas to stakeholders and work closely with product and engineering teams to align marketing efforts with overall business goals.

Your passion for the blockchain and cryptocurrency industry drives you to stay updated on market trends and user preferences — you understand the unique challenges and opportunities within this space and are eager to contribute to Binance's mission of improving financial access for people worldwide.

Desirable

Experience with digital marketing tools and platforms is a plus — familiarity with analytics tools like Google Analytics or Amplitude can enhance your ability to track and measure campaign success. Knowledge of the cryptocurrency market and user behavior in this sector will give you an edge in developing effective marketing strategies.

What you'll do

In this role, you will oversee global lifecycle marketing campaigns aimed at enhancing user acquisition and retention — you will collaborate with various teams to develop and execute marketing strategies that resonate with our diverse user base. Your responsibilities will include analyzing user data to identify trends and opportunities for improvement, as well as providing actionable insights to your team.

You will lead A/B testing initiatives to optimize marketing campaigns and improve user engagement — your analytical skills will be crucial in interpreting results and making data-driven recommendations. You will also be responsible for developing lifecycle strategies that nurture users throughout their journey with Binance, ensuring they receive relevant and timely communications.

Collaboration is key in this role, as you will work closely with product managers, designers, and engineers to align marketing efforts with product launches and updates — your ability to communicate effectively will help bridge the gap between teams and ensure a cohesive approach to user growth.

You will stay informed about industry trends and best practices in lifecycle marketing, continuously seeking ways to innovate and improve our strategies — your proactive approach will contribute to Binance's reputation as a leader in the blockchain ecosystem.

What we offer

At Binance, you will be part of a dynamic team that is shaping the future of finance — we offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will have the chance to work in a collaborative environment where your ideas are valued and can make a real impact.

We encourage you to apply even if your experience doesn't match every requirement — we believe that diverse teams build better products and welcome applicants from all backgrounds. Join us in our mission to advance the freedom of money and improve financial access for people around the world.