Growth Manager • Senior

Who you are

You have extensive experience in lifecycle marketing, ideally with a focus on user growth strategies — you understand the nuances of managing campaigns that engage users throughout their journey. Your expertise in A/B testing and funnel analysis allows you to derive actionable insights from data, ensuring that marketing efforts are both effective and efficient.

You possess a collaborative spirit, working seamlessly with cross-functional teams to develop and execute marketing campaigns that resonate with users — your ability to communicate ideas clearly and effectively is a key asset in your role. You are proactive in providing guidance and innovative campaign ideas to your team, fostering an environment of creativity and strategic thinking.

Your analytical mindset enables you to assess the performance of marketing initiatives critically — you are comfortable using data to inform decisions and optimize strategies. You thrive in a fast-paced environment where you can leverage your skills to enhance user engagement and retention.

Desirable

Experience in the blockchain or cryptocurrency industry is a plus, as it gives you a deeper understanding of the unique challenges and opportunities in this space. Familiarity with digital asset products and services will help you craft more relevant and impactful marketing strategies.

What you'll do

In this role, you will oversee the planning and execution of global lifecycle marketing campaigns, ensuring they align with Binance's strategic goals. You will collaborate with product, engineering, and design teams to create user-centric marketing initiatives that drive acquisition and retention.

You will analyze user behavior and campaign performance, using A/B testing and funnel analysis to refine marketing strategies and improve user experiences. Your insights will guide the development of targeted campaigns that engage users at various stages of their lifecycle, from onboarding to re-engagement.

You will lead brainstorming sessions to generate innovative campaign ideas, providing mentorship and support to team members as they implement these strategies. Your role will also involve tracking key performance indicators and reporting on the effectiveness of marketing efforts to stakeholders.

What we offer

At Binance, you will be part of a leading global blockchain ecosystem, working with a diverse team dedicated to advancing the freedom of money and improving financial access worldwide. We offer a competitive salary and benefits package, along with opportunities for professional growth and development in a rapidly evolving industry.

Join us in shaping the future of finance and making a meaningful impact on the lives of millions of users around the globe. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be just what we need.