Marketing Strategist • Mid-Level

Who you are

You are a strategic thinker with a proven track record in developing and executing marketing plans that resonate with target audiences. You understand the nuances of different industry verticals and can tailor messaging to meet the needs of decision-makers. Your creativity is matched by your analytical skills, allowing you to assess market trends and adjust strategies accordingly. You thrive in collaborative environments where your ideas can be shared and implemented quickly, contributing to a culture of innovation and empowerment.

You have experience in integrated marketing, with a focus on building brand awareness and credibility. You are comfortable leading teams and guiding marketing program managers to achieve shared goals. Your ability to communicate effectively with diverse stakeholders ensures that your marketing strategies align with broader company objectives. You are passionate about financial services and are motivated by the opportunity to make a positive impact on the lives of working Americans.

What you'll do

In this role, you will be the primary architect of how Branch is perceived within select industry verticals, such as gig marketplaces and hospitality. You will lead the development of integrated marketing plans that establish Branch as the undisputed category leader in workforce payments. Your responsibilities will include crafting high-level strategies, developing messaging that resonates with decision-makers, and conducting market intelligence to inform your approach. You will collaborate closely with cross-functional teams to ensure that marketing initiatives align with product development and company goals.

You will oversee the execution of marketing campaigns, analyzing their effectiveness and making data-driven adjustments as needed. Your role will involve mentoring and guiding a Marketing Program Manager, fostering a collaborative environment that encourages creativity and innovation. You will also be responsible for building relationships with industry stakeholders, ensuring that Branch is recognized as a trusted partner in financial services.

What we offer

At Branch, we are committed to empowering our employees and fostering a culture of inclusivity and innovation. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will have the chance to work with a talented team that values diverse opinions and encourages initiative. Join us in our mission to improve the lives of working Americans through accessible financial services.