About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Marketing Operations • Mid-Level
Skills & Technologies
Overview
Directive Consulting is seeking a Marketing Automation Strategist to implement and manage marketing automation and analytics environments. You'll work with tools like HubSpot, Marketo, and Google Analytics to drive performance in B2B marketing. This role requires 3+ years of relevant experience.
Job Description
Who you are
You have 3+ years of hands-on experience in marketing automation and analytics environments, ideally with a strong focus on tools like HubSpot, Marketo, and Pardot. Your technical fluency in tracking infrastructure and revenue data workflows sets you apart, allowing you to implement effective GTM strategies. You thrive in a collaborative environment, working closely with cross-functional teams to drive results and challenge the status quo. Your experience on the customer side or agency side has equipped you with a deep understanding of performance marketing, particularly in B2B contexts. You are passionate about solving complex problems and are eager to contribute to innovative marketing solutions that deliver real revenue. You believe in the power of data-driven decision-making and are excited to shape the future of marketing.
What you'll do
In this role, you will be responsible for implementing and managing marketing automation systems that drive pipeline and fuel SQLs. You will collaborate closely with the Director of Revenue Operations to develop and execute strategies that enhance our marketing engines. Your expertise in GA4 architecture and multi-channel offline conversion tracking will be crucial in delivering world-class solutions. You will analyze performance metrics to optimize campaigns and ensure alignment with our Customer Generation methodology. Additionally, you will work on cross-channel marketing initiatives, leveraging your skills to enhance customer engagement and drive growth for our clients. You will also have the opportunity to mentor junior team members, sharing your knowledge and fostering a culture of continuous improvement within the team.
What we offer
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will be part of a team that is committed to pushing boundaries and delivering exceptional results for our clients. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will have the flexibility to work remotely while being part of a dynamic and innovative team that is shaping the future of marketing. Join us in building something that breaks the mold and drives real impact in the B2B landscape.
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