About Branch
Empowering app growth through deep linking technology
Key Highlights
- Serves over 50,000 customers including Airbnb & Instacart
- Raised over $500 million in funding from NEA & Founders Fund
- Headquartered in Redwood City, California
- Employs around 500 people with a focus on engineering talent
Branch is a leading mobile deep linking platform headquartered in Redwood City, California. It empowers app developers and marketers with link-based user experiences, serving over 50,000 customers including major brands like Airbnb and Instacart. With a workforce of around 500 employees, Branch has ...
🎁 Benefits
Branch offers competitive salaries, equity options, flexible PTO, and a remote work policy that supports work-life balance. Employees also benefit fro...
🌟 Culture
Branch fosters a culture of innovation and collaboration, emphasizing data-driven decision-making and a strong focus on user experience. The company v...
Product Marketing Manager • Mid-Level
Overview
Branch is hiring a Product Marketing Specialist to drive product and partner go-to-market initiatives. You'll create high-impact marketing assets that fuel product adoption and partner success. This role requires collaboration across Marketing, Product, Sales, and Partnerships.
Job Description
Who you are
You have a strong background in product marketing, with experience in creating compelling narratives and visual assets that resonate with customers. You understand the importance of collaboration across teams and can effectively communicate product features to various stakeholders. You thrive in a fast-paced environment where your creativity and ideas can directly impact the company's success. You are passionate about financial services and empowering working Americans through innovative solutions.
You possess excellent project management skills, allowing you to handle multiple initiatives simultaneously while maintaining a keen eye for detail. You are comfortable working with cross-functional teams, including Marketing, Product, Sales, and Partnerships, to ensure alignment and drive successful go-to-market strategies. Your ability to analyze market trends and customer feedback enables you to refine marketing strategies and enhance product adoption.
What you'll do
As a Product Marketing Specialist at Branch, you will be responsible for the tactical creation and execution of marketing assets that support product adoption and partner success. You will work closely with the Manager of Product and Partner Marketing to develop go-to-market initiatives that effectively communicate the value of Branch's financial products. Your role will involve translating complex product features into clear and engaging narratives that resonate with customers and empower sales teams.
You will collaborate with various teams to gather insights and feedback, ensuring that marketing materials are aligned with customer needs and market trends. Your responsibilities will include managing the creation of marketing collateral, such as presentations, brochures, and digital content, to support product launches and partner engagements. You will also analyze the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
What we offer
At Branch, we value diversity and inclusion, and we are committed to creating a workplace where everyone can thrive. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower workers with financial freedom and make a meaningful impact in the lives of working Americans.
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