Crm Manager • Mid-Level

Who you are

You have a strong background in CRM strategies and marketing operations, with a focus on maximizing user engagement and retention. Your experience with tools like Braze allows you to effectively orchestrate audience lifecycle management and campaign optimization. You understand the importance of data-driven decision-making and can translate insights into actionable strategies that resonate with users. You thrive in collaborative environments, working closely with cross-functional teams to ensure impactful user interactions.

You are passionate about sustainable urban mobility and share Cabify's vision of creating efficient and environmentally friendly transportation solutions. Your ability to communicate effectively with diverse stakeholders, including riders, drivers, and B2B partners, enables you to craft compelling value propositions that drive user loyalty. You are detail-oriented and analytical, always looking for ways to improve processes and outcomes.

What you'll do

In this role, you will lead the development and execution of CRM strategies aimed at enhancing user engagement and retention for Cabify's diverse user base. You will utilize Braze to manage the lifecycle of audiences, ensuring that every interaction is relevant and impactful. Your responsibilities will include designing and optimizing campaigns based on strategic dimensions such as timing, messaging, and target audience. You will collaborate with the marketing team to align CRM initiatives with broader brand and growth strategies, ensuring a cohesive approach to user engagement.

You will analyze campaign performance metrics to identify areas for improvement and implement data-driven adjustments to enhance effectiveness. Your insights will help shape future CRM initiatives and contribute to the overall growth of Cabify in Chile. You will also participate in brainstorming sessions with the marketing team to generate innovative ideas that align with Cabify's mission of promoting sustainable urban mobility.

What we offer

Cabify offers a dynamic work environment where you can develop your skills and contribute to meaningful projects that impact urban mobility. You will be part of a diverse and inclusive team that values collaboration and innovation. We provide opportunities for professional growth and development, ensuring that you can reach your full potential while making a difference in the community. Join us in our mission to create a more sustainable future for urban transportation.