Product Marketing Manager • Mid-Level

Who you are

You have a proven track record in product marketing, ideally with experience in launching and promoting software solutions. Your ability to create compelling narratives around products sets you apart, and you thrive in environments where you can take ownership of projects from inception to execution. You possess strong communication skills, enabling you to align cross-functional teams around product strategy and messaging. You are detail-oriented and can produce high-quality outputs with minimal oversight, ensuring that all stakeholders are informed and engaged throughout the product lifecycle.

You understand the importance of customer education and are adept at creating content that resonates with diverse audiences. Your experience equips you to equip sales teams with the necessary tools and resources to effectively position and sell products. You are comfortable working independently and setting priorities, ensuring that you meet deadlines while maintaining a high standard of work. You are passionate about driving product adoption and customer success, and you are excited about the opportunity to make a significant impact in a growing company.

What you'll do

In this role, you will lead the creation and execution of go-to-market strategies that drive awareness and adoption of Cardata's innovative vehicle reimbursement solutions. You will collaborate closely with sales and customer-facing teams to ensure they have the tools and content needed to effectively communicate the value of our products to various personas and industries. Your responsibilities will include producing educational content that supports customer onboarding and long-term value realization, ensuring that customers are well-equipped to succeed with our solutions.

You will align internal teams around product strategy, messaging, and positioning, fostering a unified approach to how the organization communicates about its offerings. Your ability to work cross-functionally will be crucial as you engage with different departments to ensure that everyone is on the same page regarding product launches and marketing initiatives. You will take charge of delivering launch readiness and product storytelling, ensuring that all aspects of the launch process are executed flawlessly. Your role will be pivotal in helping Cardata achieve its vision of transforming vehicle reimbursement management for businesses across North America.

What we offer

At Cardata, you will find a supportive and collaborative work environment where your contributions are valued. We are committed to your professional growth and provide opportunities for you to develop your skills and advance your career. You will be part of a small but mighty team that is dedicated to making a real impact in the industry. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of driven individuals to grow and succeed within our organization.