Cloudinary

About Cloudinary

Empowering visual experiences through cloud technology

🏢 Tech👥 201-500 employees📅 Founded 2011📍 Santa Clara, CA4.5
B2BDigital MediaSaaSCloud Computing

Key Highlights

  • 8,000+ customers including Forbes & Ted Baker
  • $75 million raised in funding
  • Headquartered in Santa Clara, CA
  • AI-powered FinalTouch platform for product imagery

Cloudinary is a leading cloud-based image and video management platform headquartered in Santa Clara, CA. Trusted by over 8,000 customers including Forbes and Ted Baker, Cloudinary enables businesses to optimize and deliver visual content across websites and apps. The company has raised $75 million ...

🎁 Benefits

Cloudinary offers competitive salaries, equity options, generous PTO policies, and a flexible remote work environment to support work-life balance....

🌟 Culture

Cloudinary fosters a culture of innovation and creativity, prioritizing engineering excellence and a commitment to leveraging AI to enhance visual con...

Cloudinary

Marketing Program Manager Mid-Level

CloudinaryUnited States

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Overview

Cloudinary is seeking a Marketing Program Manager to drive pipeline growth for their Video product line. You'll bridge product marketing strategy and campaign execution, collaborating with various marketing teams. This role requires strategic thinking and execution-focused skills.

Job Description

Who you are

You are a strategic and execution-focused Marketing Program Manager with a strong background in driving pipeline growth. You have experience working closely with cross-functional teams, including demand generation, growth marketing, content, design, and field marketing. Your ability to translate product priorities into actionable marketing plans is key to your success. You thrive in environments that value collaboration, curiosity, and humility, and you are committed to creating meaningful value through your work.

You understand the importance of bridging product marketing strategy with campaign execution. Your experience allows you to design, launch, and optimize programs that effectively convert awareness into measurable pipeline. You are comfortable working in a globally distributed team and appreciate the diverse perspectives that come from different regions.

Desirable

Experience in the tech industry, particularly with products related to image and video APIs, is a plus. Familiarity with marketing analytics tools and a data-driven approach to decision-making will enhance your effectiveness in this role. You are proactive in seeking out opportunities for improvement and are always looking for ways to optimize marketing efforts.

What you'll do

In this role, you will own the end-to-end process for generating, influencing, and accelerating opportunities for Cloudinary's Video product line. You will collaborate with various marketing teams to design and implement programs that align with product priorities and drive measurable results. Your responsibilities will include developing marketing strategies that resonate with target audiences and executing campaigns that enhance brand storytelling.

You will analyze campaign performance and make data-driven adjustments to optimize results. Your role will involve coordinating with demand generation and growth marketing teams to ensure that all marketing efforts are aligned and effective. You will also work closely with content and design teams to create compelling marketing materials that engage potential customers.

As a Marketing Program Manager, you will be responsible for tracking key performance indicators and reporting on the success of marketing initiatives. You will leverage your analytical skills to provide insights that inform future marketing strategies. Your ability to communicate effectively with stakeholders across the organization will be crucial in driving alignment and achieving marketing goals.

What we offer

At Cloudinary, we celebrate a culture rooted in humility, curiosity, and collaboration. We believe in healthy growth and working with purpose, creating meaningful value for our customers and team members alike. You will have the opportunity to work with a globally distributed team that is committed to building smart, scalable technology. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

We offer a supportive work environment where your voice matters and your contributions can make a significant impact. Join us in shaping the future of visual storytelling on the web and be part of a team that is dedicated to innovation and excellence.

Interested in this role?

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