About Codat
The universal API for small business data
Key Highlights
- Secured $170.1 million in Series B funding
- Based in Farringdon, London, with 101-200 employees
- Serves over 100 clients, including banks and fintechs
- Integrates with major platforms like accounting and eCommerce
Codat is a London-based fintech company that specializes in providing a universal API for small business data. With $170.1 million in funding from investors like Tiger Global and Accel, Codat enables banks and fintechs to seamlessly integrate with major accounting, eCommerce, and payments platforms....
🎁 Benefits
Codat offers genuine flexibility in work hours and locations, ensuring that employees can balance their personal and professional lives. Employees ben...
🌟 Culture
Codat fosters a culture focused on empowering small businesses through technology, emphasizing flexibility and comfort in the workplace. The company v...
Skills & Technologies
Overview
Codat is hiring a Demand Generation & ABM Lead to own their B2B marketing funnel. You'll design and execute account-based marketing programs and multi-channel campaigns. This role requires strong analytical skills and experience with CRM tools.
Job Description
Who you are
You have a strong background in B2B marketing, particularly in demand generation and account-based marketing (ABM). With a hands-on, data-driven approach, you thrive on experimenting across various channels to drive measurable results. Your experience includes collaborating closely with sales teams to define ideal customer profiles and account lists, ensuring that marketing efforts align with business development goals.
You possess deep familiarity with CRM and automation tools like HubSpot, and you are comfortable managing both paid and organic marketing strategies. Your analytical mindset allows you to leverage data and dashboards effectively, optimizing campaigns based on performance metrics. You have excellent attention to detail and strong organizational skills, enabling you to manage multiple projects simultaneously while maintaining high standards.
What you'll do
In this role, you will build a scalable B2B growth engine for Codat's Spend Insights product and future offerings. You will develop and execute a comprehensive demand generation strategy that encompasses the entire marketing funnel, from awareness to pipeline. Your responsibilities will include designing and managing ABM and persona-based marketing campaigns targeting key accounts within the top 50 North American commercial banks.
You will partner with sales to define ideal customer profiles and create personalized marketing plays that resonate with decision-makers. Implementing lead scoring, segmentation, and nurturing strategies will be crucial to moving prospects efficiently down the funnel. You will also manage paid media campaigns, ensuring that they align with overall marketing objectives and contribute to business growth.
What we offer
Codat provides a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to transforming commercial banking through data-driven insights. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in making a significant impact in the banking industry.
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