About Coin Market Cap Ltd
Your go-to platform for crypto pricing insights
Key Highlights
- Acquired by Binance in 2020, enhancing its market reach
- Over 2,000 cryptocurrencies tracked with real-time data
- Headquartered in Dover, DE with 101-200 employees
- Flexible remote work options and international transfer opportunities
CoinMarketCap, acquired by Binance in 2020, is a leading cryptocurrency pricing and information platform that provides real-time data on over 2,000 cryptocurrencies. Headquartered in Dover, DE, CoinMarketCap serves millions of users globally, helping them navigate the volatile crypto market with acc...
🎁 Benefits
CoinMarketCap offers flexible working hours, remote work options for many roles, and health insurance. Employees enjoy company-sponsored holidays, rel...
🌟 Culture
CoinMarketCap fosters a culture that values transparency and user empowerment in the rapidly changing cryptocurrency landscape. The company’s early en...
Product Marketing Manager • Senior
Skills & Technologies
Overview
Coin Market Cap Ltd is hiring a Senior Product Marketing Manager to lead go-to-market strategies and execution for new product launches. You'll work closely with cross-functional teams and require strong skills in product marketing and storytelling.
Job Description
Who you are
You have over 6 years of product marketing experience in technology companies, with at least 2 years specifically in the crypto/Web3 or blockchain space — you've successfully launched products and driven adoption through hands-on marketing efforts. Your deep understanding of blockchain technology and cryptocurrencies allows you to craft compelling go-to-market strategies that resonate with diverse customer segments.
Exceptional communication and storytelling skills are your forte — you can translate complex product features into clear, engaging messaging that captures the attention of potential users. You thrive in a startup environment where priorities shift rapidly, and you are comfortable working cross-functionally in a standalone role while collaborating with a diverse, global team.
What you'll do
In this role, you will develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business goals and growth targets. You will work closely with the product development team to identify and prioritize features that best meet user needs and achieve marketing goals. Your collaboration with product teams will be crucial in understanding product capabilities and translating them into compelling messaging for different customer segments.
You will manage cross-functional teams to ensure timely delivery of launch activities, including content creation, PR outreach, influencer marketing, and email marketing. Engaging with key opinion leaders and influencers in the crypto and Web3 ecosystem will be part of your responsibilities to promote products and build brand awareness. Additionally, you will define KPIs for go-to-market success and continuously refine strategies based on performance insights.
What we offer
At Coin Market Cap Ltd, you will be part of a dynamic team that is shaping the future of the crypto and blockchain landscape. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Join us in making a significant impact in the rapidly evolving world of cryptocurrency and Web3.
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