Head Of Marketing • Lead

Who you are

You have 5+ years of experience in growth marketing, with a proven track record of driving customer acquisition and conversion through innovative strategies. Your analytical mindset allows you to leverage data to inform decisions and optimize marketing performance across various channels. You possess strong leadership skills, having built and managed high-performing marketing teams that deliver measurable results.

You are adept at creating and executing comprehensive marketing strategies that encompass digital, product, and automated channels. Your experience includes performance marketing, website optimization, and lifecycle automation, ensuring that every initiative contributes to efficient growth. You thrive in a fast-paced environment and are comfortable experimenting with creative approaches to achieve ambitious goals.

What you'll do

As the Head of Growth Marketing at Cresta, you will design and implement the end-to-end growth strategy, focusing on awareness, activation, and customer engagement. You will lead initiatives across web, paid media, content marketing, and automation to drive qualified pipeline and revenue. Your role will involve collaborating closely with cross-functional teams to ensure alignment and maximize impact.

You will analyze performance metrics and customer insights to refine marketing strategies continuously. By leveraging tools like Google Analytics and SEO best practices, you will optimize campaigns for better reach and engagement. You will also oversee the development of marketing content that resonates with target audiences and drives conversions.

In this leadership position, you will mentor and guide your marketing team, fostering a culture of creativity and accountability. You will be responsible for building systems and processes that scale Cresta’s growth engine, ensuring that every marketing initiative is data-driven and results-oriented.

What we offer

Cresta offers a dynamic work environment where innovation is encouraged, and your contributions will directly impact the company's growth trajectory. You will have the opportunity to work with a talented team of AI and ML experts, as well as industry leaders, to shape the future of customer interactions. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement.