About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Content Strategist • Mid-Level
Skills & Technologies
Overview
Directive Consulting is hiring a Content Strategist to create and manage custom client strategies while driving performance marketing initiatives. You'll work with SEO, CRO, and Go-To-Market strategies to deliver impactful results for Enterprise clients. This role requires a deep understanding of marketing methodologies and client engagement.
Job Description
Who you are
You have a strong background in content strategy and performance marketing, ideally with 3+ years of experience in a client-facing role. You understand the nuances of B2B marketing and have a proven track record of developing and implementing successful content strategies that drive engagement and revenue. You thrive in a fast-paced environment and are passionate about delivering measurable results for your clients. Your communication skills are top-notch, allowing you to effectively collaborate with both clients and internal teams to ensure alignment on goals and expectations.
You are familiar with various marketing methodologies, including SEO and CRO, and can leverage these to create holistic marketing strategies that resonate with target audiences. You have experience managing multiple projects simultaneously and can prioritize tasks effectively to meet deadlines. Your analytical mindset enables you to assess the performance of content strategies and make data-driven decisions to optimize results. You are a proactive problem solver who enjoys tackling challenges and finding innovative solutions.
Desirable
Experience with SaaS marketing is a plus, as is familiarity with tools like Google Analytics and various content management systems. You are comfortable working with data to inform your strategies and can adapt to changing market conditions and client needs. A background in account management or client services will help you excel in this role, as you will be responsible for maintaining strong relationships with Enterprise clients.
What you'll do
As a Content Strategist at Directive Consulting, you will be responsible for developing and executing content strategies that align with client objectives and drive measurable results. You will work closely with clients to understand their business goals and create tailored strategies that leverage various marketing channels, including SEO, paid media, and conversion rate optimization. Your role will involve conducting thorough research to identify target audiences and market trends, ensuring that your strategies are data-driven and effective.
You will collaborate with internal teams, including SEO specialists and content creators, to produce high-quality content that engages audiences and drives conversions. You will also be responsible for monitoring and analyzing the performance of your strategies, using insights to refine and optimize future campaigns. Regular communication with clients will be essential, as you will provide updates on progress and results, ensuring that expectations are met and exceeded.
In addition to strategy development, you will play a key role in educating clients about best practices in content marketing and performance strategies. You will help them understand the value of a comprehensive approach to marketing that goes beyond just generating leads, focusing instead on driving real revenue and growth.
What we offer
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will have the opportunity to work with a talented team of marketing professionals who are passionate about pushing the boundaries of what is possible in the digital landscape. We offer competitive compensation and benefits, along with opportunities for professional development and growth within the company. Join us in shaping the future of marketing and making a meaningful impact for our clients.
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