About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Programmatic Strategist • Senior
Skills & Technologies
Overview
Directive Consulting is seeking a Senior Programmatic Strategist to drive innovative marketing strategies that enhance search visibility and deliver real revenue. You'll work with analytics and storytelling to craft compelling campaigns in the B2B tech and SaaS sectors.
Job Description
Who you are
You have a strong background in programmatic advertising and digital marketing, with at least 5 years of experience in a similar role. You thrive on data-driven decision-making and have a knack for crafting strategies that elevate search visibility. Your analytical mindset allows you to interpret complex data sets and translate them into actionable insights that drive performance. You are passionate about storytelling and understand how to connect with audiences through compelling content. You are comfortable working in fast-paced environments and are always looking for innovative ways to challenge the status quo. You believe in the power of collaboration and enjoy working closely with cross-functional teams to achieve common goals.
Desirable
Experience with B2B marketing, particularly in the SaaS industry, is a plus. Familiarity with various marketing tools and platforms, including Google Ads and social media advertising, will help you excel in this role. A creative mindset and the ability to think outside the box will set you apart as a candidate.
What you'll do
As a Senior Programmatic Strategist at Directive Consulting, you will lead the development and execution of programmatic advertising strategies that align with client goals. You will analyze campaign performance data to optimize strategies and ensure maximum ROI. Collaborating with the content and SEO teams, you will create integrated marketing campaigns that resonate with target audiences. You will also be responsible for staying up-to-date with industry trends and best practices to ensure that Directive remains at the forefront of B2B marketing innovation. Your role will involve mentoring junior team members and sharing your expertise to foster a culture of continuous learning and improvement within the team.
What we offer
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will have the opportunity to work remotely from Canada, allowing for a flexible work-life balance. We offer competitive compensation and benefits, along with a supportive environment that encourages professional growth. Join us in shaping the future of marketing and making a meaningful impact in the B2B tech landscape.
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