Program Manager • Mid-Level

Who you are

You have a strong background in performance marketing, particularly in B2B environments, and are passionate about driving real revenue through innovative strategies. With experience in SEO, paid media, and analytics, you understand how to craft compelling marketing campaigns that resonate with target audiences. You thrive in fast-paced environments and are eager to challenge the status quo, pushing campaigns beyond expectations. Your analytical mindset allows you to interpret data effectively, turning insights into actionable strategies that fuel growth. You are a creative thinker who enjoys collaborating with cross-functional teams to develop marketing engines that win in SaaS and B2B industries. You are committed to fostering a diverse and inclusive culture, aligning with Directive's core values of People First.

What you'll do

In this role, you will lead the development and execution of programmatic marketing strategies that drive pipeline and fuel SQLs. You will collaborate closely with various teams, including content, design, and analytics, to ensure that campaigns are not only innovative but also data-driven. Your responsibilities will include analyzing market trends and customer insights to inform strategy, optimizing campaigns for performance, and reporting on key metrics to stakeholders. You will also be responsible for mentoring junior team members, sharing your expertise in performance marketing, and contributing to a culture of continuous improvement. As you work to shape the future of marketing at Directive, you will have the opportunity to explore new methodologies and technologies that enhance customer engagement and drive results.

What we offer

Directive Consulting offers a dynamic work environment where creativity and strategy are valued. You will have the opportunity to work with a talented team of professionals who are dedicated to pushing the boundaries of performance marketing. We provide competitive compensation and benefits, along with opportunities for professional development and growth. Our commitment to a People First culture means that we prioritize the well-being and success of our team members, fostering an inclusive atmosphere where everyone can thrive. Join us in shaping the future of marketing and making a meaningful impact in the B2B tech and SaaS landscape.