About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Marketing Operations • Mid-Level
Skills & Technologies
Overview
Directive Consulting is seeking a Marketing Automation Strategist to enhance their marketing operations and revenue strategies. You'll work with tools like HubSpot, Marketo, and Google Analytics to implement effective marketing automation solutions. This role requires 3+ years of relevant experience.
Job Description
Who you are
You have 3+ years of hands-on experience in marketing automation and analytics environments, ideally with a strong background in tools such as HubSpot, Marketo, and Pardot. Your technical fluency in tracking infrastructure and revenue data workflows sets you apart, allowing you to implement and manage complex marketing automation strategies effectively. You thrive in a collaborative environment, working closely with cross-functional teams to drive performance and deliver results that matter. Your problem-solving skills are top-notch, and you enjoy tackling challenges that push the boundaries of traditional marketing. You are passionate about shaping the future of marketing and are eager to contribute to innovative strategies that fuel growth for B2B brands.
Desirable
Experience in GTM implementations and GA4 architecture is a plus, as is familiarity with multi-channel offline conversion tracking. If you have agency-side experience, that will be an added advantage. You are someone who challenges the status quo and is not afraid to think outside the box to spark demand for bold brands.
What you'll do
In this role, you will be responsible for implementing and managing marketing automation solutions that drive pipeline and fuel SQLs. You will collaborate closely with the Director of Revenue Operations to develop and execute strategies that enhance customer generation and optimize marketing performance. Your day-to-day tasks will include analyzing data to inform decision-making, managing tracking infrastructure, and ensuring that revenue data workflows are seamless and effective. You will also work on developing and refining the Customer Generation methodology, ensuring that it aligns with the agency's goals and client needs. Your contributions will directly impact the success of marketing campaigns and the overall growth of the agency.
What we offer
At Directive Consulting, we prioritize a people-first culture and are committed to fostering diversity and inclusion within our team. You will have the opportunity to work remotely from Canada, allowing for a flexible work-life balance. We offer competitive compensation and the chance to be part of a leading B2B performance marketing agency that is shaping the future of marketing. Join us in building innovative marketing engines that win in SaaS and across B2B industries, and be part of a team that values bold thinking and performance-driven results.
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