About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Performance Marketer • Lead
Skills & Technologies
Overview
Directive Consulting is hiring an Associate Director, Paid Search & Social to lead performance marketing strategies for SaaS and tech clients. You'll work with Google Ads, Facebook Ads, and SEO to drive customer acquisition. This role requires a strong background in performance marketing and analytics.
Job Description
Who you are
You have a proven track record in performance marketing, particularly in paid search and social media, with at least 5 years of experience driving successful campaigns for SaaS or tech companies. Your analytical mindset allows you to interpret data effectively, enabling you to make informed decisions that enhance client engagement and retention. You thrive in a collaborative environment, working closely with cross-functional teams to develop and implement innovative marketing strategies that align with client goals. Your creativity shines through in your ability to craft compelling content that resonates with target audiences, driving both brand awareness and conversion rates. You are passionate about staying ahead of industry trends and continuously seek opportunities for professional growth and development. You understand the importance of setting clear goals and metrics for success, ensuring that every campaign is optimized for maximum impact.
Desirable
Experience with marketing automation tools and CRM systems is a plus, as is familiarity with A/B testing methodologies and conversion rate optimization techniques. A background in B2B marketing, particularly within the tech sector, will help you excel in this role.
What you'll do
As the Associate Director, Paid Search & Social, you will be responsible for leading the strategy and execution of paid media campaigns across various platforms, including Google Ads and Facebook Ads. You will set clear objectives for each client engagement, ensuring that all marketing efforts are aligned with their business goals. Your role will involve analyzing campaign performance data to identify trends and insights, allowing you to make data-driven recommendations for optimization. You will collaborate with creative teams to develop engaging ad content that captures attention and drives conversions. Additionally, you will mentor and guide junior team members, fostering a culture of continuous learning and improvement within the marketing team. You will also be involved in client communications, presenting campaign results and strategic recommendations to stakeholders.
What we offer
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will have the opportunity to work in a fully remote environment, allowing for flexibility and work-life balance. We offer competitive compensation packages, including performance-based bonuses and opportunities for professional development. Join a team that is dedicated to innovation and excellence in performance marketing, where your contributions will directly impact our clients' success and the growth of our agency.
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