About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Programmatic Strategist
Skills & Technologies
Overview
Directive Consulting is hiring a Programmatic Strategist to drive innovative marketing strategies that enhance search visibility and deliver real revenue. You'll work with tools like Google Ads and Google Analytics to optimize campaigns in the B2B tech and SaaS sectors.
Job Description
Who you are
You have a strong background in programmatic advertising and a passion for performance marketing — you thrive on crafting strategies that elevate search visibility and drive real revenue. You are analytical and data-driven, with a knack for storytelling through metrics. Your experience in B2B marketing, particularly in SaaS, gives you a unique perspective on how to fuel SQLs and drive pipeline growth. You are comfortable navigating fast-paced environments and enjoy solving complex problems that challenge the status quo. You believe in the power of creativity and strategy to shape the future of marketing, and you are eager to make a significant impact in your role.
What you'll do
As a Programmatic Strategist at Directive Consulting, you will be responsible for developing and executing programmatic advertising strategies that align with client goals. You will analyze campaign performance data to optimize and refine strategies, ensuring that every dollar spent contributes to measurable results. Collaborating closely with cross-functional teams, you will leverage insights from Google Analytics and other tools to inform your decisions and drive campaign success. You will also stay ahead of industry trends, continuously seeking innovative approaches to enhance client campaigns and deliver exceptional value. Your role will involve regular communication with clients to report on performance and recommend adjustments based on data-driven insights. You will play a key role in shaping the future of marketing at Directive, contributing to a culture that values creativity, strategy, and results.
What we offer
At Directive Consulting, we prioritize a people-first culture that fosters diversity and inclusion. You will be part of a team that values collaboration and encourages you to challenge the status quo. We offer competitive compensation and opportunities for professional growth, ensuring that you can thrive in your career while making a meaningful impact in the marketing landscape. Join us in shaping the future of B2B marketing and be part of a team that is dedicated to delivering real results for our clients.
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