About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Program Manager • Mid-Level
Skills & Technologies
Overview
Directive Consulting is seeking a Programmatic Strategic Lead to drive innovative marketing strategies and enhance B2B performance. You'll work with SEO, Paid Media, and analytics to deliver impactful results. This role requires a strong background in marketing and strategy.
Job Description
Who you are
You have a proven track record in B2B marketing, with a focus on performance-driven strategies that generate real revenue. Your experience spans various marketing methodologies, and you thrive on crafting innovative solutions that challenge the status quo. You are analytical and data-driven, using insights to inform your strategies and decisions. You excel in fast-paced environments and are passionate about driving growth for SaaS and B2B brands. Your ability to collaborate with cross-functional teams, including engineering and design, allows you to create cohesive marketing campaigns that resonate with audiences. You are eager to make a significant impact in the digital marketing landscape and are committed to continuous learning and improvement.
Desirable
Experience with Customer Generation methodologies or similar frameworks would be a plus. Familiarity with analytics tools and a strong understanding of the SaaS landscape will help you excel in this role.
What you'll do
As the Programmatic Strategic Lead, you will be responsible for developing and executing marketing strategies that drive user acquisition and engagement. You will leverage your expertise in SEO, Paid Media, and content development to create compelling marketing engines that deliver measurable results. Collaborating closely with the analytics team, you will analyze performance data to optimize campaigns and ensure alignment with business objectives. You will also work with the creative team to craft engaging content that speaks to our target audiences and drives conversions. Your role will involve staying ahead of industry trends and continuously refining our approach to meet the evolving needs of our clients. You will lead initiatives that spark demand for innovative brands and help shape the future of marketing.
What we offer
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will be part of a dynamic team that encourages creativity and strategic thinking. We offer competitive compensation and opportunities for professional growth within a supportive environment. Join us in our mission to redefine performance marketing and make a lasting impact in the B2B space.
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