About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Programmatic Strategist • Mid-Level
Skills & Technologies
Overview
Directive Consulting is hiring a Programmatic Strategist to drive innovative marketing strategies that enhance search visibility and deliver real revenue. You'll work with analytics and storytelling to shape the future of B2B tech and SaaS marketing.
Job Description
Who you are
You have a strong background in programmatic advertising and digital marketing, with at least 3-5 years of experience in a similar role. You thrive in fast-paced environments and are passionate about driving results through data-driven strategies. Your expertise in analytics allows you to interpret data effectively and translate insights into actionable marketing strategies. You are skilled in SEO and content marketing, understanding how to elevate search visibility and engage audiences. You have a collaborative mindset, working closely with cross-functional teams to develop compelling marketing campaigns that resonate with target audiences. You are not afraid to challenge the status quo and are always looking for innovative ways to push campaigns beyond expectations.
Desirable
Experience with B2B marketing and SaaS industries is a plus, as is familiarity with various marketing tools and platforms. A creative approach to problem-solving and a keen interest in the latest marketing trends will set you apart.
What you'll do
As a Programmatic Strategist at Directive Consulting, you will be responsible for crafting and executing programmatic advertising strategies that drive pipeline and fuel SQLs. You will analyze campaign performance data to optimize strategies and ensure maximum ROI. Collaborating with the content team, you will develop engaging content that aligns with marketing goals and enhances brand visibility. You will also work closely with the SEO team to implement best practices that improve search rankings and drive organic traffic. Your role will involve continuous testing and iteration of campaigns to identify what works best for our clients. You will be expected to stay ahead of industry trends and leverage new technologies to enhance our marketing efforts.
What we offer
At Directive Consulting, we prioritize a people-first culture and are committed to fostering diversity and inclusion within our team. You will have the opportunity to work with a talented group of professionals who are passionate about performance marketing. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of marketing and making a meaningful impact in the B2B tech space.
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