Marketing Lead • Lead

Who you are

You are a creative and analytical individual with a strong understanding of both internet and fashion culture. Your experience in acquiring users with minimal marketing spend showcases your ability to think outside the box and leverage innovative strategies. You excel at cultivating and growing engaged communities, making you a perfect fit for a role that requires both creativity and strategic thinking. Your background includes managing content creators and conducting experiments to optimize engagement, demonstrating your hands-on approach to marketing. You have a proven track record of growing social media accounts to massive scale, which is essential for driving user growth in a competitive landscape.

Desirable

Experience marketing fashion brands or consumer tech products is a bonus, as it aligns with our mission of reimagining fashion shopping through AI. Familiarity with influencer marketing will also set you apart, as we aim to amplify user-generated content and organic product-led growth.

What you'll do

As the Marketing Lead at Doji, you will work directly with our founders and creative director to achieve growth goals while maintaining a consistent brand voice. Your role will involve crafting native engagement strategies across various platforms, including TikTok, Instagram, and Twitter, ensuring that our messaging resonates with our target audience. You will conduct measured experiments to determine the most effective content formats and hooks to drive growth, allowing you to refine our marketing approach continuously. Managing our social media presence and content strategy will be a key responsibility, as you amplify user-generated content and foster community engagement. Your insights and strategies will play a crucial role in shaping our marketing efforts and driving user acquisition.

What we offer

At Doji, you will be part of a small team of creative builders in NYC, working at the intersection of AI, technology, and culture. We offer a collaborative environment where your ideas will be valued, and your contributions will directly impact our growth. You will have the opportunity to work with cutting-edge technology and innovative marketing strategies, all while being backed by investors who believe in our vision. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds in our team.