About Edmentum
Empowering students through innovative online learning
Key Highlights
- Headquartered in Richardson, Texas
- Serves over 1,500 educational institutions
- Offers Courseware and Exact Path products
- Employs between 1,000 and 5,000 individuals
Edmentum, headquartered in Richardson, Texas, offers a range of online learning solutions designed to enhance student achievement and prepare them for academic and career success. With over 1,500 educational institutions as clients, Edmentum's products include Courseware, a comprehensive K-12 curric...
🎁 Benefits
Edmentum offers competitive salaries, equity options, generous PTO, and a flexible remote work policy to support work-life balance. Employees also ben...
🌟 Culture
Edmentum fosters a culture focused on educational impact and innovation, encouraging employees to contribute ideas that enhance learning experiences. ...
Web Marketing • Senior
Skills & Technologies
Overview
Edmentum is hiring a Senior Manager, Web Marketing to lead the strategy and performance of their digital presence. You'll focus on user experience, SEO, and analytics to drive business impact. This role requires a marketer's mindset and developer's skillset.
Job Description
Who you are
You have a strong background in web marketing with a focus on digital strategy and user experience — your experience includes leading website optimization efforts that enhance usability and conversion rates. You possess a marketer's mindset combined with a developer's skillset, allowing you to bridge the gap between marketing and technical execution effectively. Your expertise in SEO and analytics enables you to drive measurable business impact through data-driven decisions. You are familiar with A/B testing methodologies and understand how to leverage them to improve site performance and user engagement. You have a keen eye for detail and a passion for creating exceptional user experiences that align with business goals.
Desirable
Experience with web development technologies and content management systems is a plus — you understand the technical aspects of website management and can contribute hands-on when necessary. Familiarity with accessibility standards and privacy compliance will help you ensure that Edmentum's web properties are inclusive and secure. You thrive in a collaborative environment and enjoy working with cross-functional teams to achieve common objectives.
What you'll do
As the Senior Manager of Web Marketing, you will lead the long-term vision and strategy for Edmentum's website ecosystem — your role will involve shaping exceptional user experiences and ensuring the site delivers business value. You will drive UX/UI excellence and oversee information architecture, ensuring that the website is optimized for search performance and user intent matching. Your responsibilities will include guiding development execution and contributing your engineering expertise to maintain a secure, scalable, and resilient web infrastructure. You will also be responsible for ensuring governance and platform health across all Edmentum web properties, focusing on privacy compliance and accessibility. You will collaborate closely with marketing, design, and engineering teams to align messaging and optimize user journeys, ultimately driving growth and engagement.
What we offer
Edmentum offers a remote-first work environment that emphasizes flexibility and work-life balance. You will have the opportunity to work with a passionate team dedicated to creating innovative learning technology that impacts students and educators positively. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective and skills could be a great fit for our team. Competitive compensation and benefits will be provided, reflecting your expertise and contributions to our mission.
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