About Roku
Affordable streaming for all your favorite shows
Key Highlights
- Over 100 million active accounts worldwide
- Acquired Quibi's library for original content
- $247.8 million raised in Series H funding
- Headquartered in San Jose, CA with 1001+ employees
Roku, headquartered in San Jose, CA, is a leading streaming platform that provides users with access to a wide array of TV channels, movies, and third-party streaming services. With over 100 million active accounts, Roku has raised $247.8 million in funding and continues to innovate in the B2C enter...
🎁 Benefits
Roku offers comprehensive medical, wellness, and financial benefits, along with an unlimited paid time off policy and flexible work-from-home opportun...
🌟 Culture
Roku's culture emphasizes innovation in streaming technology, integrating multiple services into one platform. The company values data-driven recommen...
Skills & Technologies
Overview
Roku is hiring a Manager, Web Marketing to lead the strategy and execution for Roku.com’s global marketing experiences. You'll focus on homepage programming, content governance, and SEO strategy. This role requires experience in web marketing and collaboration with cross-functional teams.
Job Description
Who you are
You have a strong background in web marketing with at least 5 years of experience in managing digital marketing strategies. Your expertise includes SEO, user experience (UX), and performance analysis, allowing you to drive business goals effectively. You are skilled in collaborating with cross-functional teams, including Product, Engineering, and Marketing, to deliver high-quality web experiences. You understand the importance of data-driven decision-making and are comfortable analyzing performance metrics to optimize marketing strategies. You are a proactive leader who can manage multiple projects simultaneously while ensuring alignment with overall business objectives. You are passionate about enhancing user engagement and conversion rates through innovative marketing techniques.
What you'll do
As the Manager of Web Marketing at Roku, you will lead the strategy and execution for Roku.com’s global marketing initiatives. You will have decision-making authority over homepage programming and content governance, ensuring that all content aligns with brand standards and user expectations. You will develop and implement SEO strategies to improve organic search visibility and drive traffic to the site. Your role will involve managing promotional campaigns and partner offers, coordinating with various teams to ensure seamless execution. You will also oversee web experimentation to test new ideas and optimize user experiences based on data insights. Regular performance analysis will be a key part of your responsibilities, allowing you to refine strategies and report on the effectiveness of marketing efforts. You will play a crucial role in shaping the online presence of Roku and enhancing the overall user journey.
What we offer
At Roku, you will be part of a fast-growing public company where your contributions are valued from day one. We offer a collaborative work environment that encourages innovation and creativity. You will have the opportunity to work on exciting projects that impact millions of TV streamers worldwide. Our culture promotes professional growth and development, providing you with the resources and support needed to excel in your role. We believe in the power of teamwork and are committed to fostering a diverse and inclusive workplace. Join us in transforming the way the world watches TV.
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