About Roku
Affordable streaming for all your favorite shows
Key Highlights
- Over 100 million active accounts worldwide
- Acquired Quibi's library for original content
- $247.8 million raised in Series H funding
- Headquartered in San Jose, CA with 1001+ employees
Roku, headquartered in San Jose, CA, is a leading streaming platform that provides users with access to a wide array of TV channels, movies, and third-party streaming services. With over 100 million active accounts, Roku has raised $247.8 million in funding and continues to innovate in the B2C enter...
🎁 Benefits
Roku offers comprehensive medical, wellness, and financial benefits, along with an unlimited paid time off policy and flexible work-from-home opportun...
🌟 Culture
Roku's culture emphasizes innovation in streaming technology, integrating multiple services into one platform. The company values data-driven recommen...
Skills & Technologies
Overview
Roku is seeking a Manager of Web Marketing to lead the strategy and execution for Roku.com’s global marketing experiences. You'll focus on homepage programming, content governance, and SEO strategy. This role requires strong leadership and marketing skills.
Job Description
Who you are
You have a proven track record in web marketing with at least 5 years of experience leading teams and executing successful marketing strategies. Your expertise in SEO and user experience (UX) allows you to create compelling online experiences that drive engagement and conversion. You are data-driven, using performance analysis to inform your decisions and optimize marketing efforts. You thrive in collaborative environments, working closely with product, engineering, and marketing teams to deliver high-quality, on-brand experiences. Your leadership style fosters teamwork and innovation, encouraging your team to contribute ideas and take ownership of their projects. You understand the importance of content governance and are skilled at managing promotional campaigns that align with business goals.
What you'll do
As the Manager of Web Marketing at Roku, you will lead the strategy and execution for Roku.com’s global marketing initiatives. You will have decision-making authority over homepage programming and content governance, ensuring that all marketing efforts are aligned with the company's objectives. Your role will involve developing and implementing SEO strategies that enhance visibility and drive traffic to the site. You will oversee web experimentation to test and refine marketing approaches, using data to inform your decisions. Collaborating with cross-functional teams, you will manage promotional campaigns and partner offers, ensuring accuracy and effectiveness in e-commerce initiatives. You will also analyze performance metrics to assess the impact of marketing strategies and make recommendations for improvement. Your leadership will be crucial in guiding the team towards achieving business goals and enhancing the overall user experience on Roku.com.
What we offer
At Roku, you will be part of a fast-growing public company where your contributions are valued. We offer a dynamic work environment that encourages innovation and collaboration. You will have the opportunity to work on exciting projects that impact millions of TV streamers worldwide. Our company culture promotes professional growth, and we provide resources to help you develop your skills and advance your career. We believe in the power of teamwork and are committed to creating a supportive atmosphere where everyone can thrive. Join us in shaping the future of TV streaming and making a meaningful impact in the industry.
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