Product Marketing Manager • Mid-Level

Who you are

You have 5+ years of experience in product marketing, particularly in SaaS environments, where you've successfully driven product awareness and adoption. Your ability to analyze market trends and user needs allows you to create effective personas and messaging that resonate with target audiences. You are skilled in developing go-to-market strategies and have a proven track record of executing product launches that engage users and drive demand.

You possess strong collaboration skills, enabling you to work effectively with product, industry, and sales teams. Your communication skills are top-notch, allowing you to articulate product changes and strategies clearly to both internal stakeholders and external audiences. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously, ensuring that all marketing initiatives align with the overall business goals.

Desirable

Experience with data-driven marketing strategies and familiarity with tools like Google Analytics and SQL will set you apart. A background in mapping technology or geospatial products is a plus, as it will help you understand the unique challenges and opportunities in this field.

What you'll do

In this role, you will develop and implement comprehensive marketing strategies that increase awareness and adoption of Esri's SaaS products. You will spearhead the communication strategy for product functionality changes, lifecycle updates, and pricing adjustments, ensuring that all messaging is cohesive and impactful. Collaborating with cross-functional teams, you will lead product launches and coordinate internal communications to keep all stakeholders informed and engaged.

You will analyze market trends to refine product positioning and ensure that Esri's offerings meet the evolving needs of users. Your insights will help shape the direction of marketing campaigns and product development, driving innovation and positive change in communities worldwide. You will also participate in events and tradeshows, representing Esri and showcasing the value of our products to potential customers.

What we offer

Esri values innovation and is committed to creating solutions that foster positive change. You will be part of a dynamic team that prioritizes user needs and strives to make a meaningful impact through technology. We offer a collaborative work environment where your contributions will be recognized and valued. Join us in shaping the future of mapping technology and making a difference in the world.