Product Marketing Manager • Mid-Level

Who you are

You have 5+ years of experience in product marketing, particularly in technology or software sectors — you've successfully launched products and driven market awareness through strategic marketing initiatives. Your strong analytical skills enable you to understand user and buyer personas, allowing you to create effective positioning and messaging that resonates with target audiences.

You are adept at collaborating with cross-functional teams, including product, sales, and industry experts — your ability to communicate effectively ensures that everyone is aligned on marketing strategies and goals. You thrive in a fast-paced environment and are comfortable managing multiple projects simultaneously, ensuring that product launches and marketing campaigns are executed flawlessly.

Your experience with digital marketing tools and platforms allows you to leverage data-driven insights to optimize marketing efforts — you understand the importance of measuring success and adjusting strategies based on performance metrics. You are also skilled in creating engaging content, from web pages to case studies, that showcases product capabilities and drives user engagement.

Desirable

Experience in the GIS or spatial analytics industry is a plus, as it gives you a deeper understanding of the market landscape and customer needs. Familiarity with AI technologies and their applications in marketing will further enhance your ability to position Esri's products effectively.

What you'll do

As a Product Marketing Manager at Esri, you will develop and execute go-to-market strategies for new product offerings — your role will involve spearheading communication strategies for product functionality changes and lifecycle updates, both internally and externally. You will lead product launches and coordinate multi-channel enablement efforts to ensure that sales teams are equipped with the necessary tools and knowledge to promote Esri's products effectively.

You will work closely with corporate and industry marketing teams to execute campaigns that drive awareness and adoption of Esri technology — your insights into user needs will guide the creation of impactful marketing materials and content. Additionally, you will participate in events and tradeshows to showcase Esri's advanced spatial analysis products and AI capabilities, further enhancing brand visibility in the market.

What we offer

Esri is committed to fostering a culture of innovation and collaboration — you will have the opportunity to work with a talented team dedicated to making a positive impact through technology. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower organizations with the world's most powerful spatial analytics software.