About Esri
Empowering organizations with spatial intelligence
Key Highlights
- Headquartered in Redlands, California
- Over 350,000 users globally, including government and NGOs
- Flagship product ArcGIS is a leader in GIS software
- Approximately 10,000 employees dedicated to GIS innovation
Esri, headquartered in Redlands, California, is a leading provider of geographic information system (GIS) software, with over 350,000 users worldwide. Their flagship product, ArcGIS, is utilized by organizations across various sectors, including government, transportation, and environmental manageme...
🎁 Benefits
Esri offers comprehensive benefits including competitive salaries, equity options, generous PTO, flexible work arrangements, and a strong commitment t...
🌟 Culture
Esri fosters a culture focused on innovation in GIS technology, emphasizing collaboration and a commitment to sustainability. The company values commu...
Overview
Esri is hiring a Product Marketing Manager to drive awareness and adoption of innovative mapping products. You'll develop marketing strategies and collaborate with cross-functional teams to refine product positioning. This role requires strong communication and strategic thinking skills.
Job Description
Who you are
You have a strong background in product marketing, ideally with experience in technology or software industries. You understand how to develop go-to-market strategies that resonate with users and drive product adoption. Your ability to analyze market trends and user needs allows you to create effective personas and messaging that align with business goals.
You excel in collaborating with cross-functional teams, ensuring that product launches and communications are cohesive and impactful. Your experience includes leading product launches and coordinating internal communications to keep all stakeholders informed and engaged. You are skilled in creating engaging content that communicates product value effectively across various channels.
What you'll do
As a Product Marketing Manager at Esri, you will develop comprehensive marketing strategies for our innovative mapping technology. You will spearhead the communication strategy for product changes, ensuring that both internal teams and external audiences are well-informed. Your role will involve understanding user and buyer needs to create effective personas and messaging that drive product awareness and adoption.
You will lead the execution of product launches and releases, coordinating with various teams to ensure successful outcomes. Your responsibilities will also include creating engaging content such as web pages, videos, and case studies that highlight the value of Esri products. You will provide insights into competitive capabilities, helping to position our products effectively in the market.
What we offer
At Esri, we prioritize innovation and value our users, striving to create solutions that foster positive change in communities around the globe. We encourage you to apply even if your experience doesn't match every requirement. Join us in making a meaningful impact through innovative marketing strategies.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at Esri.
Similar Jobs You Might Like
Based on your interests and this role
Product Marketing Manager
Esri is hiring a Product Marketing Manager to drive awareness and adoption of innovative SaaS products. You'll collaborate with cross-functional teams and develop effective marketing strategies. This role requires strong marketing skills and experience in product positioning.
Product Marketing Manager
Esri is hiring a Product Marketing Manager to expand their spatial analytics software into new markets. You'll collaborate with product and sales teams to develop impactful marketing strategies. This role requires expertise in marketing operations and content strategy.
Product Marketing Manager
Vapi is hiring a Product Marketing Manager to lead the platform's strategy and boost adoption among developers. You'll craft compelling positioning and drive launches with cross-functional teams. This role requires experience in marketing strategy and customer insights.
Product Marketing Manager
Cohere is hiring a Product Marketing Manager to develop and execute marketing strategies for AI products. You'll focus on driving product adoption and business growth while collaborating with cross-functional teams. This role requires a deep understanding of AI technologies and effective marketing strategies.
Product Marketing Manager
Factory is seeking a Product Marketing Manager to define the narratives and positioning for their Droids product. You'll work closely with sales and product teams to create materials that drive enterprise demand. This role requires a strong understanding of market dynamics and effective communication skills.