Product Marketing Manager • Senior

Who you are

You have a proven track record in product marketing, ideally with 5+ years of experience in a technology-driven environment. You understand the nuances of market positioning and can translate complex technical concepts into compelling narratives that resonate with diverse audiences. Your strong analytical skills enable you to leverage data to inform marketing strategies and decisions, ensuring that your initiatives are both effective and measurable.

You thrive in collaborative settings, working closely with product management, sales, and engineering teams to align marketing strategies with product development and customer needs. Your excellent communication skills allow you to articulate marketing plans and results to stakeholders at all levels, fostering a culture of transparency and teamwork. You are passionate about building inclusive teams and value diverse perspectives in driving innovation.

What you'll do

As the Senior Product Marketing Manager at Fieldguide, you will take ownership of the marketing strategy for our software solutions, focusing on the assurance and audit sectors. You will develop and execute go-to-market plans that effectively communicate our value proposition to target audiences, driving user acquisition and engagement. Your role will involve conducting market research to identify trends and customer needs, allowing you to refine our messaging and positioning.

You will collaborate with the product team to ensure that marketing initiatives align with product development and launch timelines. This includes creating compelling content for various channels, such as website, social media, and email campaigns, to engage potential customers and drive conversions. You will also analyze the performance of marketing campaigns, using insights to optimize future efforts and report on key metrics to the leadership team.

What we offer

Fieldguide offers a competitive compensation package that includes meaningful ownership opportunities. We provide unlimited PTO to support your work-life balance, along with a 401k plan and wellness benefits, including a bundle of free therapy sessions. Our flexible work schedules allow you to work from anywhere, fostering an environment that prioritizes your well-being and productivity. Join us in building a culture that values diversity and supports each other's growth as we redefine trust in global commerce.