Product Marketing Manager • Senior

Who you are

You are a strategic product marketer with over 5 years of experience in fintech, payments, or B2B platforms — you have a proven track record of translating complex products into clear, compelling value propositions that resonate with diverse audiences. Your expertise in marketing operations allows you to effectively drive go-to-market strategies and execution across multiple product areas, ensuring alignment with business objectives and customer needs.

You possess strong analytical skills and are comfortable using data to inform your decisions — you understand the importance of metrics in evaluating the success of marketing initiatives and can pivot strategies based on insights. Your ability to collaborate with cross-functional teams, including product development and sales, ensures that marketing efforts are well-integrated and impactful.

You have a passion for sustainable solutions and are excited about the opportunity to work with innovative technologies that make a difference in people's lives — your enthusiasm for home improvement trades and energy-efficient products drives your commitment to delivering exceptional marketing strategies.

Desirable

Experience in SaaS marketing or a background in home improvement trades would be a plus — you understand the unique challenges and opportunities within these sectors and can leverage that knowledge to enhance marketing efforts. Familiarity with AI-powered applications and developer tools is also advantageous, as it aligns with GoodLeap's mission to provide cutting-edge solutions.

What you'll do

In this role, you will lead the go-to-market strategy for GoodLeap's payments technology, financing solutions, and SaaS products — you will develop comprehensive marketing plans that drive user acquisition and engagement, ensuring that the value of these products is effectively communicated to target audiences. You will collaborate closely with product managers and engineers to understand product features and benefits, translating them into compelling marketing messages.

You will conduct market research to identify trends and customer needs, using this information to refine marketing strategies and product positioning — your insights will help shape the development of new offerings and enhance existing ones. You will also oversee the execution of marketing campaigns, measuring their effectiveness and making data-driven adjustments as necessary to optimize performance.

Additionally, you will work with sales teams to create sales enablement materials that empower them to effectively communicate product value to potential clients — your role will be crucial in ensuring that marketing and sales efforts are aligned and that the messaging is consistent across all channels.

What we offer

GoodLeap provides a dynamic work environment where innovation and collaboration are at the forefront — you will have the opportunity to work with a talented team dedicated to making sustainable solutions accessible to homeowners. We offer competitive compensation and benefits, including flexible work arrangements to support your work-life balance. Join us in our mission to transform the home improvement industry and make a positive impact on the environment.