Performance Marketer • Senior

Who you are

You have 5+ years of experience in performance marketing, particularly in the crypto or fintech sectors — you understand the nuances of digital marketing in a rapidly evolving landscape. Your data-driven approach allows you to analyze campaign performance and make informed decisions to optimize results. You are comfortable with tools like Google Ads and Facebook Ads, and you have a strong grasp of analytics platforms such as Google Analytics. You thrive in a collaborative environment, working closely with cross-functional teams to align marketing strategies with business goals. Your experimentation-driven mindset means you are always looking for new ways to improve acquisition strategies and app funnel performance. You are passionate about the intersection of technology and finance, and you are excited to contribute to a company that is reshaping capital markets through blockchain.

Desirable

Experience with A/B testing methodologies and tools is a plus, as is familiarity with app marketing strategies specific to the crypto industry. You may also have a background in managing budgets and forecasting for marketing campaigns, which will help you drive effective resource allocation.

What you'll do

In this role, you will own the end-to-end acquisition strategy for Figure Markets, focusing on driving user growth through paid channels. You will develop and implement marketing campaigns that resonate with target audiences, leveraging your expertise in digital marketing to maximize ROI. You will analyze campaign performance metrics and adjust strategies accordingly to ensure optimal results. Collaborating with product and engineering teams, you will work to enhance the app funnel and improve user experience. Your role will involve conducting market research to identify trends and opportunities within the crypto space, allowing you to stay ahead of the competition. You will also be responsible for reporting on campaign performance to stakeholders, providing insights and recommendations based on data analysis. As a key member of the DTC Marketing team, you will contribute to the overall growth strategy of Figure, helping to shape the future of financial technology.

What we offer

Figure offers a dynamic work environment where innovation is encouraged and rewarded. You will have the opportunity to work with a talented team that is passionate about transforming capital markets through blockchain technology. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Our hybrid work model allows for flexibility, enabling you to balance your professional and personal life effectively. Join us in our mission to reshape consumer finance and capital markets, and be part of a company recognized for its innovation in the fintech space.