Creative Strategist • Lead

Who you are

You have a strong background in creative strategy and performance marketing, with at least 5 years of experience in driving successful campaigns. Your expertise lies in understanding user acquisition channels, particularly on platforms like Meta, and you have a proven track record of optimizing creative performance to achieve measurable business impact. You are a natural leader who enjoys mentoring others while also being deeply involved in the creative process. You thrive in a fast-paced environment and are comfortable working at the intersection of performance marketing and creative production.

Desirable

Experience with AI-powered marketing strategies and a solid understanding of privacy-first approaches in digital health would be advantageous. Familiarity with analytics tools and performance metrics will help you excel in this role.

What you'll do

As the Lead Creative Strategist at Flo Health, you will be responsible for setting the creative direction for user acquisition campaigns. You will lead a small team of Creative Strategists, guiding them in developing innovative and effective creative strategies that resonate with our target audience. Your role will involve hands-on work in strategy development, insight generation, and performance optimization, ensuring that all creative outputs align with business objectives. You will collaborate closely with cross-functional teams to brief agencies and oversee the creative production process, ensuring that all campaigns are executed flawlessly.

You will analyze campaign performance data to identify trends and insights, using this information to refine and enhance future creative strategies. Your ability to raise the bar on analysis and craft will be crucial in driving the success of our user acquisition efforts. You will also be responsible for testing frameworks that allow for continuous improvement in creative performance, ensuring that we remain at the forefront of the digital health space.

What we offer

Flo Health offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work on a product that has a significant impact on female health and wellness, contributing to a mission that resonates with millions of users worldwide. We provide a competitive salary and benefits package, including health, pension, and wellbeing perks. Our commitment to diversity, equity, and inclusion means that we value the unique perspectives and experiences of all our employees, fostering a culture where everyone can thrive.