Creative Strategist • Lead

Who you are

You have a strong background in creative strategy and performance marketing, with a proven track record of driving successful campaigns across various channels. Your experience includes leading teams and developing creative strategies that deliver measurable business impact. You are comfortable working at the intersection of performance marketing, creative strategy, and creative production, ensuring that all creatives meet high standards of analysis and craft.

You possess excellent analytical skills, allowing you to generate insights and optimize performance effectively. Your hands-on approach means you are not only a leader but also an active contributor to the creative process, from agency briefings to testing frameworks. You thrive in a fast-paced environment and are passionate about leveraging creativity to enhance user acquisition.

What you'll do

As the Lead Creative Strategist, you will be responsible for driving creative performance across Flo's paid user acquisition channels. You will lead and develop a small team of channel-specific Creative Strategists while personally owning the creative strategy and performance on Meta. Your role will involve setting direction, raising the bar on analysis, and ensuring that creatives consistently deliver measurable business impact. You will work closely with various stakeholders to brief agencies and oversee the creative production process, ensuring that all outputs align with Flo's mission to enhance female health.

You will also be responsible for developing testing frameworks to evaluate the effectiveness of different creative strategies and making data-driven decisions to optimize performance. Your insights will guide the team in refining their approaches and achieving better results in user acquisition campaigns. You will play a crucial role in shaping the future of Flo's marketing efforts, contributing to the overall growth and success of the company.

What we offer

Flo Health provides a dynamic work environment where creativity and innovation are encouraged. You will have access to a range of health, pension, and wellbeing perks, reflecting our commitment to employee welfare. We believe in diversity, equity, and inclusion, and we welcome applicants from all backgrounds. Join us in our mission to build a better future for female health and make a significant impact in the digital health space.