About Formlabs
Empowering professionals with advanced 3D printing technology
Key Highlights
- Headquartered in Somerville, MA with 501-1000 employees
- Over 100,000 printers sold to clients like Coca-Cola & Sony
- $250.8 million raised in Series D funding
- Largest supplier of professional SLA and SLS 3D printers globally
Formlabs, headquartered in Somerville, MA, is a leading provider of professional 3D printers, specializing in stereolithography (SLA) and selective laser sintering (SLS) technologies. Since its founding in 2011 by MIT alumni, Formlabs has sold over 100,000 printers to major companies like Coca-Cola ...
🎁 Benefits
Employees at Formlabs enjoy competitive salaries, equity options, generous PTO policies, and a flexible remote work policy. The company also offers a ...
🌟 Culture
Formlabs fosters a culture of innovation and engineering excellence, driven by a commitment to serve professionals in the 3D printing market. The comp...
Skills & Technologies
Overview
Formlabs is hiring a Senior Omnichannel Lifecycle Marketing Manager to own the customer lifecycle and drive engagement through strategic marketing campaigns. You'll leverage data and creative tactics to maximize customer loyalty and lifetime value. This role requires experience in omnichannel marketing and customer engagement strategies.
Job Description
Who you are
You have 5+ years of experience in lifecycle marketing, with a strong focus on customer engagement and retention strategies. You understand the nuances of the customer journey and have successfully designed campaigns that drive repeat purchases and customer advocacy. Your analytical mindset allows you to leverage data insights to inform your marketing decisions and optimize customer interactions.
You are skilled in developing content and resources tailored to different customer segments, ensuring that each touchpoint adds value and enhances the customer experience. Your expertise in email marketing and digital channels enables you to create cohesive campaigns that resonate with diverse audiences. You thrive in collaborative environments, working closely with cross-functional teams to align marketing efforts with business goals.
What you'll do
In this role, you will develop and execute comprehensive marketing campaigns that guide customers through their entire journey, from prospecting to becoming loyal advocates. You will design programs for key stages of the customer lifecycle, ensuring that each interaction is meaningful and impactful. By tracking and measuring campaign performance, you will report on key metrics and insights to continuously improve marketing effectiveness.
You will empower customers to maximize the value of their Formlabs products by creating tailored content and resources. This includes segmenting customers by type and geography to deliver personalized experiences that drive engagement. Your ability to analyze customer behavior and preferences will inform your strategies, allowing you to refine your approach and enhance customer satisfaction.
What we offer
At Formlabs, we offer a competitive salary range of $95,000—$155,000 USD, along with equity options in the form of RSUs. You will be part of a dynamic team that is passionate about innovation and making a difference in the world of 3D printing. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of fabrication and making an impact in various industries.
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