Lifecycle Marketing Manager • Senior

Who you are

You have 5+ years of experience in lifecycle marketing, demonstrating a strong ability to develop and execute customer communication strategies that drive engagement and retention. Your expertise in marketing automation tools allows you to create personalized customer journeys that enhance user experience and satisfaction. You possess strong analytical skills, enabling you to interpret data and derive actionable insights that inform marketing strategies. You are a collaborative leader who thrives in cross-functional environments, working closely with teams across Product, Operations, Sales, and Customer Success to ensure alignment and effectiveness in messaging. Your passion for building intelligent marketing strategies is matched by your commitment to understanding customer needs and behaviors. You are detail-oriented and organized, capable of managing multiple projects simultaneously while maintaining a focus on quality and results.

Desirable

Experience in the fintech industry is a plus, as it provides you with a unique perspective on customer needs in financial services. Familiarity with CRM systems and data analytics tools will enhance your ability to drive effective marketing campaigns. A background in user experience design can also be beneficial, as it allows you to create more engaging and user-friendly communications.

What you'll do

In this role, you will take ownership of Vestwell's lifecycle marketing strategy, ensuring that customers receive timely and relevant communications throughout their journey. You will collaborate with various teams to develop and implement marketing campaigns that drive customer acquisition, engagement, and retention. Your responsibilities will include analyzing customer data to identify trends and opportunities for improvement, as well as testing and optimizing campaigns to maximize effectiveness. You will also be responsible for managing the marketing automation platform, ensuring that it is utilized to its full potential to deliver personalized experiences. Additionally, you will lead initiatives to enhance customer onboarding processes, ensuring that new users are effectively integrated into the Vestwell platform. Your role will involve continuous monitoring of campaign performance metrics, allowing you to make data-driven decisions that enhance marketing effectiveness.

What we offer

Vestwell provides a dynamic work environment where innovation and collaboration are encouraged. You will have the opportunity to work with a talented team dedicated to transforming the savings economy. We offer competitive compensation and benefits, including health insurance, retirement plans, and opportunities for professional development. Our culture emphasizes work-life balance and supports employees in achieving their personal and professional goals. Join us in making a meaningful impact in the financial technology space.